Sr. Business Development Manager at Zynga

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

5+ years of experience in the gaming industry in roles related to Business Development, Corporate Development, Finance, or Marketing
Shown ability to build and analyze financial models and cases
Proven project management capabilities with cross-functional teams (legal, marketing, BI, product, and engineering)
Strong communication skills, with the ability to build compelling presentations
Understanding of the mobile gaming ecosystem: Free-to-play (F2P), in-app purchases (IAP), ads, monetization

Responsibilities

Lead Generation & Engagement Management: Monitor industry and market trends, competitor activity, and new business development opportunities across IP, alternative stores, and emerging platforms. Maintain and prioritize an active pipeline of leads aligned with Zynga’s portfolio. Conduct initial outreach with leads to identify the accurate point person. Confirm interest and qualify leads before handing them off to relevant internal teams
Deal Proposal & Structuring: Build tailored presentations to support deal pitches. Build and maintain a library of pitch deck templates to streamline turnaround and support studio/BD collaboration. Develop financial models and cases in collaboration with studios
Stakeholder Alignment & Contract Negotiations: Support internal alignment on deal terms, scope, and timelines. Lead contract submissions in coordination with the legal team. Respond to contract and legal queries from studios or partners where applicable
Handover & Performance Monitoring: Serve as the operational point of contact for studios after deals are signed. Track deal performance against KPIs and partnership goals. Coordinate post-deal reviews and gather input from relevant teams
Research & Competitive Insights: Research, model, and prioritize international market opportunities (e.g., India, LATAM, Japan, China) to support global expansion. Analyze competitor strategies, market movements, top-performing titles, channels, and BD tactics

Skills

Business Development

Strategic Partnerships

Lead Generation

Market Trends Analysis

Competitor Analysis

IP Licensing

International Expansion

Deal Negotiation

Cross-functional Collaboration

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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Sr. Business Development Manager at Zynga

Requirements

Responsibilities

Skills

Zynga

About Zynga

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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