Sr. Analyst (Primary Research) at Viral Nation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Advertising, Social MediaIndustries

Requirements

Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field
A post-graduate certificate in Market Research Business Intelligence (MRBI) or Research Analyst Program (RAP) is an asset
5+ years of experience in primary research, marketing analytics, data analysis, or related roles. Marketing agency work experience preferred
Experience with DSPs, Paid Media, and social media platforms preferred
Experience in executing brand tracking and Brand Lift research preferred
Experience with Qualtrics and Decipher survey programming
Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred
Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages and utilize enterprise data warehouses

Responsibilities

Conduct and oversee primary and secondary research studies from end-to-end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation
Conduct Brand Lift research employing Simulated and Natural Exposure methodologies, working with panel vendors and paid media on recruitment and survey fulfillment
Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams
Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy
Contribute to the execution of team initiatives aimed at improving process, methodologies, and capabilities
Support the development of proprietary measurement products including requirements gathering, documentation, methodology, socialization, and continuous improvement
Contribute to thought leadership initiatives through data analysis and synthesis, to be utilized in white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights
Contribute to the development of efficient data collection, norms databases and reporting systems, structured databases, and custom designed dashboards and presentations
Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies

Skills

Primary Research

Secondary Research

Brand Lift Research

Survey Design

Survey Execution

Data Analysis

Reporting

Strategy Implementation

Marketing Databases

Panel Management

Paid Media

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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