FreshBooks

Specialist - Marketing Operations

Chennai, Tamil Nadu, India

$60,000 – $80,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Operations, Sales OperationsIndustries

Requirements

Candidates should possess 4-6 years of experience in Marketing Operations, Sales Operations, or related roles, with basic proficiency in Salesforce and Marketo, including experience in lead management, campaign execution, and reporting. Strong analytical skills and the ability to interpret data and optimize lead flow processes are also required.

Responsibilities

The Specialist – Marketing Operations will manage lead operations, including lead routing, assignment updates, and enrichment processes, handle ticket management by addressing and resolving requests related to lead assignment and system updates, assist in basic reporting and data analysis, ensure data integrity and hygiene in Salesforce and Marketo, work closely with Sales and Marketing stakeholders to refine lead qualification criteria, support the implementation of automation workflows, and troubleshoot lead-related issues in Salesforce and Marketo.

Skills

Salesforce
Marketo
Lead Management
Campaign Execution
Reporting
Data Analysis
Data Integrity
Lead Qualification
Automation Workflows
Troubleshooting

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Key Metrics

Toronto, CanadaHeadquarters
2003Year Founded
$149.6MTotal Funding
DEBTCompany Stage
Consumer Software, FintechIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
401(k) Company Match
Stock Options
Unlimited Paid Time Off
Parental Leave
Home Office Stipend
Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.
Dependency on Stripe's technology could pose risks if Stripe faces issues.
Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.
The company provides mobile-friendly solutions, catering to the rise of remote work.
FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.
The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.
AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

Land your dream remote job 3x faster with AI