Instructure

Manager, Marketing Operations

United States

Instructure Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, SoftwareIndustries

Requirements

Candidates should have a minimum of 5 years of experience as a Marketing Operations Manager or similar Operations role, along with proven expertise in Marketing operations, business analysis, and program management. They should possess hands-on experience with various Marketing tools such as Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, and a strong passion for driving growth through technology and innovation.

Responsibilities

As the Manager, Marketing Operations, the individual will lead and develop the Marketing Ops team, fostering a culture of growth and innovation. They will oversee tool and system needs for the Marketing Field team, drive the Marketing organization’s vision of success through strategic partnership, and collaborate with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance. Responsibilities also include supporting strategic Field Marketing initiatives, business process transformation, and execution of SOPs, analyzing Marketing performance data, and partnering with the Business Intelligence team to ensure Marketing teams are equipped with the necessary data. The role involves maintaining strong relationships with stakeholders, representing Marketing in enhancement requests, and identifying growth opportunities within the organization.

Skills

Marketing Operations
Lead Management
Business Intelligence
Stakeholder Management
Team Development
Vendor Management
System Implementation
Cross-functional Collaboration
Strategic Partnership

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Key Metrics

Cottonwood Heights, UtahHeadquarters
2008Year Founded
$86.7MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Lifestyle Spending Account
Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.
KKR's acquisition may lead to strategic shifts disrupting current operations.
Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.
The company supports over 30 million users across more than 6,000 organizations globally.
Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.
Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.
Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

Land your dream remote job 3x faster with AI