Senior Manager, Marketing Operations
Timescale- Full Time
- Senior (5 to 8 years)
Candidates should have a minimum of 5 years of experience as a Marketing Operations Manager or similar Operations role, along with proven expertise in Marketing operations, business analysis, and program management. They should possess hands-on experience with various Marketing tools such as Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, and a strong passion for driving growth through technology and innovation.
As the Manager, Marketing Operations, the individual will lead and develop the Marketing Ops team, fostering a culture of growth and innovation. They will oversee tool and system needs for the Marketing Field team, drive the Marketing organization’s vision of success through strategic partnership, and collaborate with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance. Responsibilities also include supporting strategic Field Marketing initiatives, business process transformation, and execution of SOPs, analyzing Marketing performance data, and partnering with the Business Intelligence team to ensure Marketing teams are equipped with the necessary data. The role involves maintaining strong relationships with stakeholders, representing Marketing in enhancement requests, and identifying growth opportunities within the organization.
Education technology for teaching and learning
Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.