Instructure

Manager, Marketing Operations

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, SoftwareIndustries

Position Overview

  • Location Type: Hybrid
  • Employment Type: Full-time
  • Salary: Not specified
  • Company: Instructure

Instructure believes in the power of people to grow and succeed throughout their lives. Our mission is to amplify that potential by developing intuitive products that simplify learning, foster meaningful relationships, and inspire individuals to advance in their education and careers. We achieve this by providing smart, creative, and passionate individuals the opportunity to build exceptional solutions.

As the Manager, Marketing Operations, you will be a strategic partner for our Marketing field teams, guiding the lead process, systems, and business intelligence strategy and execution across four teams of our Marketing organization: Events, International Marketing, NORAM HE and Professional Learning, and NORAM K12. You will report to the Director of Marketing Strategy & Operations. In addition to streamlining Marketing field operations, you'll maintain a business-development perspective, identify growth opportunities and collaborate cross-functionally to drive innovation across the organization. To do this you'll work closely with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams to develop scalable solutions, impact organizational metrics, and ensure alignment with our Go-to-Market strategy.

Requirements

  • Minimum Experience: 5 years as a Marketing Operations Manager or similar Operations role.
  • Preferred Experience: Marketing experience.
  • Expertise: Marketing operations, business analysis, and program management.
  • Tool Proficiency: Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.).
  • Experience: Implementing and iterating upon Marketing tools and platforms.
  • Leadership & Collaboration: Experience driving a roadmap cross-functionally.
  • Passion: Strong passion for driving growth through technology, process, and innovation.
  • Stakeholder Management: Proven ability to manage relationships with senior stakeholders.
  • Marketing Knowledge: Strong understanding of marketing principles.

Responsibilities

Leadership & Team Development:

  • Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals.
  • Foster a culture of growth and innovation across the Marketing Operations team.
  • Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance.
  • Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners.

Collaboration & Stakeholder Management:

  • Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs.
  • Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team.
  • Maintaining strong relationships with stakeholders for cohesive execution of Marketing strategies.
  • Partnering with teams for goal setting and performance tracking.

Operational Management:

  • Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs.
  • In partnership with the Marketing Systems team, support internal tools for marketing system & process monitoring and prospect & customer communication.

Data Analytics, Forecasting & Performance Tracking:

  • Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal.
  • Partner with the Business Intelligence team to ensure Marketing teams are e

Skills

Marketing Operations
Lead Management
Business Intelligence
Stakeholder Management
Team Development
Vendor Management
System Implementation
Cross-functional Collaboration
Strategic Partnership

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters
2008Year Founded
$86.7MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Lifestyle Spending Account
Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.
KKR's acquisition may lead to strategic shifts disrupting current operations.
Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.
The company supports over 30 million users across more than 6,000 organizations globally.
Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.
Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.
Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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