Spatial Design Director (Retail) at CASETiFY

Kowloon, Hong Kong

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

YesVisa

Retail, LifestyleIndustries

Requirements

Bachelor’s Degree in Graphic Design, Architecture, Interior Design, Experiential Design, or a related creative field
8+ years of progressive experience in a creative leadership role, with a strong focus on retail design, visual merchandising, or experiential marketing
A compelling portfolio showcasing innovative and successfully executed spatial design projects (retail stores, pop-ups, large-scale events). Evidence of integrated digital elements and bespoke activation content within these projects is essential
Demonstrated experience directing creative teams and managing complex projects from concept through to completion
Strong understanding of how to translate brand strategy into physical and digital experiences
Familiarity with motion graphics and video content production pipelines is highly advantageous
Excellent communication, presentation, and stakeholder management skills
Based in or willing to relocate to Hong Kong

Responsibilities

Develop and execute a comprehensive creative strategy for all physical brand expressions, including retail store design, visual merchandising, window displays, pop-up shops, and brand activations
Lead the conceptualisation of immersive environments that tell a compelling brand story and engage customers in new and unexpected ways
Oversee the entire design process from initial concept and mood boarding to vendor selection, material sourcing, and final installation
Champion the integration of digital elements within physical spaces, including interactive displays, video walls, AR-driven activations, and other emerging technologies
Spearhead the creative direction and production of all activation-specific content, including AR filters for social sharing, interactive screen experiences, and dynamic video loops for in-store displays
Direct the creation of motion graphics, animations, and video content specifically designed for in-store and event environments to create a dynamic and modern atmosphere
Collaborate with the digital marketing team to ensure a cohesive journey from online campaigns to in-person experiences
Lead, mentor, and inspire a team of creative professionals, fostering a culture of innovation, collaboration, and excellence
Identify skill gaps and champion the development of new competencies within the team, particularly in experiential and digital design

Skills

Key technologies and capabilities for this role

Spatial DesignExperiential DesignRetail DesignVisual MerchandisingWindow DisplaysPop-up ShopsBrand ActivationsMood BoardingVendor SelectionMaterial SourcingInstallation ManagementDigital IntegrationMotion Content

Questions & Answers

Common questions about this position

What is the location or work arrangement for this role?

This information is not specified in the job description.

What is the salary or compensation for the Spatial Design Director position?

This information is not specified in the job description.

What education is required for this position?

A Bachelor’s Degree in Graphic Design is required.

What is the company culture like at CASETiFY?

CASETiFY is an international company that cares about culture and diversity, with a team from 27+ nationalities across offices in Hong Kong, Los Angeles, Seoul, Shanghai, Taipei, and Tokyo. They embrace diversity and inclusivity as an equal opportunity employer and support causes that matter to their global community.

What makes a strong candidate for the Spatial Design Director role?

A strong candidate is a visionary leader with expertise in spatial and experiential design, digital integration including AR and motion graphics, and team leadership to foster innovation and collaboration.

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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