Spatial Design Director (Retail) at CASETiFY

Kowloon, Hong Kong

CASETiFY Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
YesVisa
Retail, LifestyleIndustries

Requirements

  • Bachelor’s Degree in Graphic Design, Architecture, Interior Design, Experiential Design, or a related creative field
  • 8+ years of progressive experience in a creative leadership role, with a strong focus on retail design, visual merchandising, or experiential marketing
  • A compelling portfolio showcasing innovative and successfully executed spatial design projects (retail stores, pop-ups, large-scale events). Evidence of integrated digital elements and bespoke activation content within these projects is essential
  • Demonstrated experience directing creative teams and managing complex projects from concept through to completion
  • Strong understanding of how to translate brand strategy into physical and digital experiences
  • Familiarity with motion graphics and video content production pipelines is highly advantageous
  • Excellent communication, presentation, and stakeholder management skills
  • Based in or willing to relocate to Hong Kong

Responsibilities

  • Develop and execute a comprehensive creative strategy for all physical brand expressions, including retail store design, visual merchandising, window displays, pop-up shops, and brand activations
  • Lead the conceptualisation of immersive environments that tell a compelling brand story and engage customers in new and unexpected ways
  • Oversee the entire design process from initial concept and mood boarding to vendor selection, material sourcing, and final installation
  • Champion the integration of digital elements within physical spaces, including interactive displays, video walls, AR-driven activations, and other emerging technologies
  • Spearhead the creative direction and production of all activation-specific content, including AR filters for social sharing, interactive screen experiences, and dynamic video loops for in-store displays
  • Direct the creation of motion graphics, animations, and video content specifically designed for in-store and event environments to create a dynamic and modern atmosphere
  • Collaborate with the digital marketing team to ensure a cohesive journey from online campaigns to in-person experiences
  • Lead, mentor, and inspire a team of creative professionals, fostering a culture of innovation, collaboration, and excellence
  • Identify skill gaps and champion the development of new competencies within the team, particularly in experiential and digital design

Skills

Spatial Design
Experiential Design
Retail Design
Visual Merchandising
Window Displays
Pop-up Shops
Brand Activations
Mood Boarding
Vendor Selection
Material Sourcing
Installation Management
Digital Integration
Motion Content

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters
2011Year Founded
SERIES_ACompany Stage
Consumer Software, Design, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Vacation
Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.
Expansion into travel faces competition from established luggage brands.
Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.
The company has a strong direct-to-consumer model via its e-commerce platform.
CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.
Collaborations with popular franchises increase brand recognition and sales.
Expansion into travel accessories aligns with demand for personalized travel gear.

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