Social Media Specialist

Position Overview

The Wikimedia Foundation is seeking a Social Media Specialist excited to elevate the voices and stories of the Wikimedia projects and community through digital communications. This is a highly collaborative role where you will help shape and execute digital strategies to connect our brands with global audiences. You will manage the Wikimedia Foundation and Wikipedia social media channels, develop inspiring and engaging digital content that resonates with a wide range of audiences and reflects the Foundation’s values, voice, and tone. You must possess the judgment and writing skills to be one of the public voices of the Foundation online.

Ideal Candidate Profile

The ideal candidate is:

• A strategic and creative storyteller: With experience in developing and executing impactful digital communications strategies and content, as well as an in-depth knowledge of social media platforms, best practices, and trends.
• A motivated and organized self-starter: With the ability to consistently produce high-quality work, manage multiple tasks, and execute under deadlines, including during crisis communications situations.
• A detail-oriented facilitator: Able to produce clear and engaging content working across a variety of subject matters.
• An adept and intuitive communicator: With the ability to write in a range of voices and styles for diverse projects and audiences.
• A results-driven achiever: With the ability to gather and communicate key insights and a strong understanding of digital media metrics and tools.
• A conscientious and globally-minded professional: Interested in identifying and elevating stories that attract a global audience and showcase the global nature of our brands and communities.
• A thoughtful team player: Eager to collaborate effectively with people from a variety of teams and cultures.

Responsibilities

You are responsible for:

• Shaping and executing digital communications strategies, including:
  • Advising and advancing the strategy for the Wikimedia Foundation and Wikipedia social media channels, and serving as the primary creator of daily and campaign-specific content.
  • Overseeing a social media content calendar: scheduling posts about key news articles, events, announcements, campaigns, interesting facts, and more.
  • Collaborating with department colleagues to develop digital campaigns that increase global awareness of Wikimedia projects and our social good mission.
  • Regularly monitoring and maintaining social media channels: moderating comments and messages, alerting staff to notable situations, sharing relevant content, and engaging with followers.
  • Proactively identifying strategic opportunities to engage across our digital channels, helping to connect the Foundation and Wikipedia to timely global events and relevant causes.
  • Supporting the development of staff as online thought leaders by advancing their understanding of social platforms and identifying key moments for staff to contribute online.
  • Creating training presentations and materials, toolkits, and guides for Wikimedia community groups and members to strengthen their social media brands and practices.
  • Regularly organizing and sharing metrics, data, and research reports to glean insights and inform strategy.
  • Working with marketing teams to support strategies for paid social media promotions.
  • Assisting with rapid response and crisis management to protect our brand reputation and help teams understand how relevant issues are being discussed on social media.
  • Managing the ongoing relationship with the social media agency that assists in executing day-to-day tasks.

Skills and Experience

• Minimum of five years of digital communications experience, with an emphasis on social media copywriting, content creation, and account maintenance.
• Experience with, passion for, and knowledge of social media and other digital communications platforms, audiences, and trends.