Social Media Specialist

The Social Media Specialist will shape and execute digital communications strategies, including advising on and advancing the strategy for the Wikimedia Foundation and Wikipedia social media channels, and creating daily and campaign-specific content. Responsibilities include overseeing a social media content calendar, scheduling posts, and collaborating with colleagues to develop digital campaigns that increase global awareness of Wikimedia projects. The role involves regularly monitoring and maintaining social media channels, moderating comments, alerting staff to notable situations, sharing relevant content, and engaging with followers. Proactively identifying strategic opportunities to engage across digital channels, supporting staff as online thought leaders by advancing their understanding of social platforms, and creating training presentations and materials for Wikimedia community groups are also key duties. The specialist will regularly organize and share metrics, data, and research reports, work with marketing teams to support paid social media promotions, assist with rapid response and crisis management, and manage the ongoing relationship with the social media agency.