Site Marketing Program Manager

Canada

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, E-commerce, Outdoor & Sporting GoodsIndustries

Requirements

Candidates should possess 5+ years of digital marketing experience, demonstrated experience leveraging AI-driven solutions, strong data analytical skills, familiarity with Google Analytics, Looker, social media platforms, and email marketing platforms, and a Bachelor’s degree in marketing or a related field. They should also be able to work independently and collaboratively in a fast-paced, entrepreneurial team environment, and have strong written and verbal communication skills along with attention to detail and the ability to manage multiple projects simultaneously.

Responsibilities

The Site Marketing Program Manager will drive the development and strategy of marketing campaigns across multiple channels, including websites, social media, paid advertising, and content marketing, using data-centric decision making. They will manage the marketing communications calendar, collaborate with cross-functional teams such as design and development, conduct market research, analyze campaign performance data and build a robust optimization strategy, including AB testing, assist in the planning and execution of product launches and seasonal promotions, and utilize AI-powered marketing tools to automate campaign tasks and personalize content.

Skills

Digital Marketing

Campaign Management

Cross-Functional Collaboration

Data-Driven Decision Making

Content Marketing

Social Media Marketing

Paid Advertising

Brand Strategy

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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