Director, Partnerships and Partner Marketing

About Constant Contact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

The Role

We are seeking a strategic and revenue-focused Marketing Partner Leader to lead partner acquisition and co-marketing efforts with associations, affiliates, resellers, and industry organizations. This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue.

Primary Responsibilities

• Build: Formalize the elements of our Marketing Partner Program - marketing and creative assets, signup processes, financial terms, etc.
• Target: Create and refine a target list of potential Marketing partners
• Acquire: Create demand for and actively drive acquisition of new Marketing partners
• Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
• Nurture: Grow and expand Marketing partnerships

You’ll collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking. If you’re passionate about building high-leverage marketing engines with trusted third parties, this role offers a high-visibility opportunity to directly accelerate growth at Constant Contact.

Who You Are

Partner & Association Marketing Strategy

• Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners. Recruit new partners to deliver goals in partnership with the BD team.
• Define scalable marketing playbooks by partner type—associations, industry groups, resellers, digital agencies, and technology partners.
• Collaborate with Business Development and Corporate strategy to prioritize high-value partnerships and deliver on KPIs.

Co-Marketing & Campaign Development

• Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions.
• Create tailored campaigns that speak to each segment/vertical and partner’s audience and align with Constant Contact’s value proposition and brand.
• Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams.

Enablement & Partner Success

• Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively.
• Provide onboarding, training, and support to ensure consistent partner execution and alignment.
• Lead ongoing communication and relationship management with top-tier partners and associations. Create self serve capabilities for smaller partners.

Events, Webinars & Content Collaborations

• Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences.
• Build partner-branded assets and nurture programs for shared promotion across owned and paid channels.
• Collaborate with Content and Brand teams to amplify partner stories and case studies.

Measurement & Optimization

• Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI).
• Use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs.
• Regularly report impact to senior leadership and adjust strategy based on insights.