Senior Web Performance Marketing Manager (B2C) at Similarweb

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

5+ years of hands-on media buying experience for B2C web products (mobile experience - advantage)
A knack for identifying target audiences and proficiency with Native, PPC, Programmatic, and Display advertising
Campaign automation & optimization - Manage and fine tune AI led campaigns (Google PMAX, Meta Advantage+, programmatic DSPs) for best results
Solid technical experience and understanding using pixels, UTMs, and Google Analytics (AppsFlyer - advantage)
Excellent analytical skills and a passion for extracting actionable insights from data
AI-driven data & audience insights - Leverage ML tools for audience segmentation, predictive LTV, and spotting growth opportunities
Creativity, motivation, and a structured approach - High skill with generative AI for creative & copy for quickly producing and testing ads, copy, and landing pages
Fluent English

Responsibilities

Creating and executing a strong multi-channel performance marketing strategy for both web and mobile-web products to help acquire new customers at an ambitious ROAS
Analyzing and reporting on the performance of your campaigns and driving marketing decisions based on KPIs
Implementing tracking methods to ensure accurate measurement
Crafting beautiful and enriching content and landing pages in collaboration with the creative team
Performing research on the latest trends & competitors to spot growth opportunities
Owning complex user journeys, with multiple KPI’s such as CVR to purchase & Trial, Sign-ups, and more

Skills

Media Buying

PPC

Programmatic

Native Advertising

ROAS Optimization

Campaign Analysis

Tracking Implementation

Landing Pages

Competitor Research

B2C Marketing

User Journeys

KPI Management

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

New York City, New YorkHeadquarters

2007Year Founded

$229.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.

Rapid growth of AI-driven platforms may shift focus from traditional web analytics.

Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.

The platform provides actionable insights for businesses to gain a competitive edge.

Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.

Recognition as Alternative Data Provider of the Year highlights industry leadership.

Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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