Zeno Group

Senior Vice President, Consumer Digital & Influencer Marketing

Los Angeles, California, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Consumer Software, ConsultingIndustries

Requirements

Candidates should possess 12+ years of digital/integrated marketing experience, including experience in a fast-paced, multi-client driven organization, and a growth mindset. They should be an expert problem solver with a deep understanding of paid media, creator marketing, and the broader integrated communications model, along with an obsession in unearthing audience intelligence and crafting audience personas.

Responsibilities

The Senior Vice President will drive digital marketing across big brands, including social media, influencer/creator marketing, paid media, and content marketing; serve as a strategic consultant to executive leadership; articulate ideas and present concepts to executives; represent the broader Zeno team; deliver clear POVs on digital marketing, performance marketing, and creator/influencer trends; mine strategic work and data for consumer insights; develop and drive client pitch proposals; and build client relationships.

Skills

paid media
creator marketing
digital marketing
integrated communications
strategic thinking
problem solver
audience intelligence
audience personas
business development
communication
presentation
proposal development

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Key Metrics

Town of Southampton, New YorkHeadquarters
1998Year Founded
SEEDCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.
Intensifying competition from digital-first agencies threatens Zeno Group's market share.
Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.
The company leverages new media platforms like TikTok for unique audience engagement.
Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.
Growing demand for crisis communication services presents expansion opportunities for PR firms.

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