Ethos Life

Marketing Manager, Influencer & Content

United States

Ethos Life Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, Financial Services, Insurtech, Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of experience in marketing, with a focus on influencer marketing and content creation. Strong understanding of paid social media platforms, particularly Instagram, YouTube, and TikTok, is essential, as is the ability to analyze marketing metrics and drive conversion. Experience with influencer contracting and negotiation is a plus.

Responsibilities

The Marketing Manager, Influencer & Content will assist in identifying and outreach to potential influencers across various platforms, coordinate logistics for influencer campaigns, track influencer content performance, proactively identify new influencer opportunities, support the collection and organization of User-Generated Content (UGC), help ideate creative concepts, and critically review creative content developed by external agencies to ensure brand alignment and effective execution.

Skills

Influencer Marketing
Content Creation
User-Generated Content (UGC)
Paid Social
Creative Content Development
Agency Content Review
Autonomous Work

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Key Metrics

Austin, TexasHeadquarters
2016Year Founded
$395.4MTotal Funding
SERIES_DCompany Stage
Financial ServicesIndustries
501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.
Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.
Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.
The company provides complimentary estate planning tools, enhancing customer value and experience.
Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.
Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.
Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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