Marketing Manager, Influencer & Content

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health. We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role:

Ethos is seeking a proactive and experienced lead to help drive our influencer marketing and creative content initiatives, with a strong emphasis on User-Generated Content (UGC) and the review of agency-produced materials. You will be responsible for delivering engaging creative content that drives conversion and contributes to our marketing goals. This role requires a strong understanding of paid social and influencer content, a keen eye for compelling creative, and the ability to work autonomously to deliver impactful results.

Requirements

• Not specified

Responsibilities

Influencer Marketing Management:

• Assist in the identification and outreach to potential influencers across various platforms (e.g., Instagram, YouTube, TikTok).
• Help coordinate logistics for influencer campaigns, including onboarding, briefing, and reviewing content to ensure brand alignment and effective execution.
• Track influencer content performance and work cross functionally to gather relevant metrics for reporting.
• Proactively identify new influencer opportunities and innovative approaches to reach our target audience.
• Strong understanding of influencer contracting process and negotiation experience a plus.

Creative Content Curation & Review:

• Support the collection and organization of User-Generated Content (UGC) for use in marketing campaigns.
• Help ideate net new creative concepts and scripts that can be leveraged for internal UGC production.
• Establish processes for collecting, organizing, and securing necessary rights for UGC.
• Critically review creative content developed by external agencies (e.g., videos, social ads, graphics) to ensure it meets brand standards, conversion objectives, and resonates with our audience.