Head of Brand Marketing
Apollo.ioSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
The Head of Brand Strategy & Activation should possess 15+ years of progressive marketing leadership experience, encompassing brand strategy and activation, digital and social media, sponsorship management, and integrated advertising. They require a proven track record of connecting brand initiatives to revenue outcomes, alongside executive presence and stakeholder management capabilities. Strategic vision balanced with operational excellence is also essential.
Responsibilities
This role will involve developing and executing comprehensive brand strategy, creating cohesive narrative frameworks, leading flagship sponsorship programs, orchestrating integrated marketing programs, and building sophisticated attribution models linking brand initiatives to revenue outcomes. The Head of Brand Strategy & Activation will also drive portfolio awareness and adoption, accelerate product-led growth, and optimize events like Zoomtopia for engagement and pipeline impact.
Skills
Brand strategy
Activation
Digital media
Social media
Sponsorship management
Integrated advertising
Event marketing
Stakeholder management
Attribution modeling
Business impact
Zoom
Video conferencing and online meeting solutions
About Zoom
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.
Key Metrics
San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees