Senior Segment Marketing Manager | Start-ups

United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, HR Tech, Fintech, Global Payroll, Human ResourcesIndustries

Requirements

The ideal candidate will have experience in segment marketing, particularly within the start-up ecosystem, and possess a strategic mindset. They should be adept at defining and scaling go-to-market motions, including messaging, campaign strategy, and lifecycle management. Strong cross-functional collaboration skills are essential, with the ability to work effectively across Product, Sales, Partnerships, Growth, and Customer Success teams. Experience in segmenting Ideal Customer Profiles (ICPs) by growth stage, funding, region, and hiring complexity is required. Familiarity with co-marketing and channel growth strategies with VC, accelerator, and platform partners is also necessary. The role requires the ability to represent the company in start-up communities and industry events, both virtually and in-person.

Responsibilities

The Senior Segment Marketing Manager will be responsible for defining and scaling Deel's presence within the start-up and early-stage company segment. This includes developing a segment-specific go-to-market motion from the ground up, owning messaging, campaign strategy, and lifecycle management. Key responsibilities include segmenting the ICP, building tailored use cases, and representing the voice of the start-up buyer across go-to-market, content, and product feedback loops. The manager will also own and lead start-up-focused go-to-market campaigns per quarter, collaborate with the Partnerships team to drive co-marketing and channel growth, and source compelling customer stories. Additionally, they will represent Deel in start-up communities and industry events, partner with the Events team to shape audience strategy and content, and collaborate with spokespeople to amplify Deel's perspective on global hiring and growth.

Skills

Segment Marketing

Marketing Strategy

Go-to-Market Strategy

Content Marketing

Demand Generation

Product Marketing

Campaign Management

Data Analysis

Cross-functional Collaboration

Communication

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.

Exclusion from Rippling's tender offer could affect Deel's talent acquisition.

Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.

Deel offers comprehensive HR solutions for managing international workforces.

Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.

Partnership with dLocal expands Deel's reach to 15 new countries.

Deel's $650 million funding highlights strong market position and growth potential.

Land your dream remote job 3x faster with AI

Try Jobo Free