Senior Segment Marketing Manager | Start-ups

About Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Capterra, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Role Overview

We’re looking for a strategic, cross-functional leader to define and scale Deel’s presence with one of our most critical audiences: start-ups and early-stage companies. As the Start-up Segment Marketing Manager, you’ll be responsible for building a segment-specific go-to-market motion from the ground up—owning everything from messaging and campaign strategy to lifecycle and partner alignment. You’ll work across Product, Sales, Partnerships, Growth, and Customer Success to deeply understand the early-stage buyer, shape how we show up to them, and scale Deel’s value in the global start-up ecosystem.

What You’ll Own

Strategy & Positioning

• Define and evolve Deel’s value proposition for start-ups—working across pods to articulate why Deel is the right partner for early-stage teams scaling globally.
• Segment the ICP by growth stage, funding, region, and hiring complexity; build tailored use cases and adoption pathways.
• Represent the voice of the start-up buyer across GTM, content, and product feedback loops.
• Report out insights and GTM performance to executive stakeholders.

Campaigns & Growth

• Own and lead 1–2 start-up-focused GTM campaigns per quarter, in partnership with PMMs, Paid, SDRs, and Growth Marketing.
• Collaborate with the Partnerships team to drive co-marketing and channel growth with VC, accelerator, and platform partners.
• Source and promote compelling customer stories to fuel credibility and advocacy within the ecosystem.

Ecosystem Engagement

• Represent Deel in start-up communities, partner networks, and industry events—both virtual and in-person.
• Partner with the Events team to shape audience strategy, content, and speaker presence at key moments.
• Collaborate with spokespeople, founders, and startup advisors to amplify Deel’s POV on global hiring and growth.
• Source

Employment Details

Employment Type: FullTime Location Type: Remote Location: SF, Bay Area