Senior Product Marketing Manager, US Payroll & PEO

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

Deel is seeking a Senior Product Marketing Manager to own the go-to-market strategy and execution for Deel’s US Payroll and PEO solutions. This role is crucial for driving awareness, adoption, and revenue growth in a rapidly expanding segment of the business. The ideal candidate will be a strategic thinker, adept at cross-functional collaboration, and passionate about educating customers on compliant and efficient workforce management in the US.

About Deel

Deel is the all-in-one payroll and HR platform for global teams, with a vision to unlock global opportunity for every person, team, and business. Our platform integrates HRIS, payroll, compliance, benefits, performance, and equipment management. Deel supports workers in over 100 countries with AI-powered tools and a fully owned payroll infrastructure.

As one of the fastest-growing SaaS companies in history, Deel is transforming global talent acquisition and career opportunities. With a team of 5,000+ spanning over 100 countries, Deel is at the forefront of the future of work, fostering a diverse and inclusive global economy.

Key Responsibilities

• Conduct market research and customer interviews to understand payroll and PEO buyer needs, regulatory trends, and the competitive landscape in the US.
• Define clear product positioning, messaging, and differentiation for Deel’s US payroll and PEO solutions.
• Lead product launches and strategic initiatives, including messaging frameworks, sales playbooks, and cross-functional go-to-market plans.
• Partner with marketing teams (paid, events, content, social, field) to drive pipeline growth and campaign execution for payroll/PEO products.
• Develop impactful sales and enablement assets including one-pagers, battle cards, pitch decks, pricing tools, and competitor guides.
• Collaborate with the content team to produce relevant, high-impact materials like blog posts, case studies, whitepapers, and customer videos.
• Support sales with training, objection handling, and ongoing product updates to improve conversion and close rates.
• Use customer feedback, usage data, and market insights to refine positioning and enhance the customer experience.
• Measure performance across awareness, engagement, and revenue KPIs to iterate and improve marketing strategies.
• Collaborate with product on positioning, product roadmaps, and GTM strategy.

Qualifications

• 5+ years of B2B product marketing experience.