[Remote] Senior Product Marketing Manager - Retail Banking & Wealth at Backbase

Europe

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail Banking, Wealth Management, FintechIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyContent CreationMarket ResearchCompetitive AnalysisSales EnablementMessagingPositioningRetail BankingWealth Management

Questions & Answers

Common questions about this position

Is this role remote-friendly?

Yes, the role is remote in Europe & UK.

What experience is required for this position?

Candidates need a Masters degree in IT, Business, or Marketing, plus 4+ years of experience in product marketing or a related area in multi-use case, B2B platforms and/or SaaS.

What is the salary range for this role?

This information is not specified in the job description.

What is the team environment like?

You'll join a fast-paced, diverse and highly skilled global GTM team.

What makes a strong candidate for this role?

Strong candidates have a Masters degree, 4+ years in product marketing for B2B SaaS platforms, native-level writing and presentation skills, and ideally experience in banking, financial services, or fintech.

Backbase

Engagement banking platform for digital transformation

About Backbase

Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations by replacing outdated IT systems. The platform allows banks to enhance customer journeys and eliminate operational silos, empowering both customers and employees. Backbase stands out by providing out-of-the-box web and mobile solutions, along with Model Bank accelerators that simplify digital transformation. The company generates revenue through platform usage fees, comprehensive documentation, and training, while also enabling banks to create unique features with their open APIs and SDK.

Amsterdam, NetherlandsHeadquarters

2003Year Founded

$128.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Risks

Emerging regulations like the EU AI Act may increase compliance costs for Backbase.

Competition from other fintech companies could erode Backbase's market share.

Integration challenges with TD Bank may arise if customer expectations are not met.

Differentiation

Backbase's platform offers seamless integration with any back-end system for banks.

The company provides out-of-the-box web and mobile journeys for digital transformation.

Backbase's Model Bank accelerators embody industry best practices for rapid implementation.

Upsides

Partnership with TD Bank enhances digital experiences for over two million cardholders.

Collaboration with Seven expands Backbase's influence in Africa and the Middle East.

Increased AI adoption in banking offers Backbase opportunities to enhance platform capabilities.

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