Senior Product Marketing Manager - Retail Banking & Wealth

Europe

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail Banking, Wealth Management, FintechIndustries

Requirements

Candidates should possess a Master’s degree in IT, Business, or Marketing, and have at least four years of experience in product marketing or a related area within multi-use case, B2B platforms, or SaaS environments, such as Mambu, Adyen, Salesforce, Pega, Appian, Atlassian, OutSystems, Mendix, or ServiceNow. Experience in banking, financial services, or fintech is considered a plus but not a mandatory requirement.

Responsibilities

As a Senior Product Marketing Manager, the primary responsibility is to facilitate product knowledge within Backbase, ensuring successful global go-to-market execution and up-to-date product information for customer-facing teams. This includes becoming a subject matter expert in Backbase products for Retail Banking & Wealth, creating differentiated positioning, messaging, and GTM strategies, collaborating with teams across the business to gather market insights and create content, managing and creating content to support Retail Banking & Wealth motions, partnering with Sales Enablement to develop effective materials, working with the product team to uncover new markets and use cases, validating hypotheses through customer research and data analysis, and locating market trends and product opportunities to improve Backbase’s offer.

Skills

Product Marketing

Go-to-Market Strategy

Content Creation

Market Research

Competitive Analysis

Sales Enablement

Messaging

Positioning

Retail Banking

Wealth Management

Backbase

Engagement banking platform for digital transformation

About Backbase

Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations by replacing outdated IT systems. The platform allows banks to enhance customer journeys and eliminate operational silos, empowering both customers and employees. Backbase stands out by providing out-of-the-box web and mobile solutions, along with Model Bank accelerators that simplify digital transformation. The company generates revenue through platform usage fees, comprehensive documentation, and training, while also enabling banks to create unique features with their open APIs and SDK.

Amsterdam, NetherlandsHeadquarters

2003Year Founded

$128.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Risks

Emerging regulations like the EU AI Act may increase compliance costs for Backbase.

Competition from other fintech companies could erode Backbase's market share.

Integration challenges with TD Bank may arise if customer expectations are not met.

Differentiation

Backbase's platform offers seamless integration with any back-end system for banks.

The company provides out-of-the-box web and mobile journeys for digital transformation.

Backbase's Model Bank accelerators embody industry best practices for rapid implementation.

Upsides

Partnership with TD Bank enhances digital experiences for over two million cardholders.

Collaboration with Seven expands Backbase's influence in Africa and the Middle East.

Increased AI adoption in banking offers Backbase opportunities to enhance platform capabilities.

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