Senior Product Marketing Manager, Member Experience

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Requirements

Candidates should have 5-7 years of product marketing experience, preferably in healthcare, B2B SaaS, or employer services. A proven track record in crafting messaging, positioning, and go-to-market strategies is essential, along with the ability to simplify complex product concepts into clear value stories. Strong cross-functional leadership, collaboration skills, and experience in market research, competitive analysis, and product metric interpretation are required. Preferred qualifications include experience supporting sales teams with enablement content and GTM collateral, and familiarity with healthcare compliance and messaging nuances.

Responsibilities

The Senior Product Marketing Manager will develop compelling messaging frameworks for the member experience, lead cross-functional go-to-market strategy across Product, Sales, Customer Success, and Marketing teams, and conduct market research and competitive analysis to inform product strategy. They will orchestrate go-to-market planning for new product launches and feature rollouts, collaborate with the Revenue Enablement team to equip field-facing teams, and contribute to thought leadership by partnering on content that elevates Spring Health's voice in the mental health tech space.

Skills

Product Marketing

Messaging Frameworks

Go-to-Market Strategy

Cross-functional Collaboration

Communication

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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