Senior Product Marketing Manager
CollateFull Time
Senior (5 to 8 years)
Candidates should possess over 6 years of experience in Product Marketing Management, ideally within fintech, trading (crypto, equities, commodities, FX), or high-growth B2C tech sectors. Strong expertise and passion for crypto, including a deep understanding of stock and ETF market trends, onchain protocols, user behavior, and the regulatory landscape, are essential. Proven ability to drive end-to-end growth strategies for multi-matrixed products across various lifecycle phases, a data-driven approach to campaign optimization, and creative storytelling skills are required. Experience leading cross-functional teams in fast-paced environments, strong communication and stakeholder management abilities, and an entrepreneurial mindset are also necessary.
The Senior Product Marketing Manager will lead and execute the product marketing strategy for Kraken's consumer Equities and xStocks offerings, driving high-impact campaigns and strategies for awareness, acquisition, and retention. Responsibilities include developing and leading growth marketing strategies, owning end-to-end campaign management across multiple channels, and optimizing the customer journey for maximum LTV and retention. This role involves translating complex financial products into compelling value propositions, collaborating with cross-functional teams (product, growth, design, analytics, leadership), defining and tracking key product KPIs, and serving as the voice of the customer to inform product roadmaps and marketing initiatives.
Cryptocurrency exchange for buying and trading
Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.