Sr Content Manager at Self Financial

Austin, Texas, United States

Self Financial Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial ServicesIndustries

Requirements

Candidates should have 6+ years of experience in content marketing or editorial leadership, preferably in fintech, financial services, consumer tech, or a heavily-regulated industry. A proven track record of building editorial programs that deliver measurable business results is required. Strong storytelling and editorial skills with the ability to simplify complex financial concepts are essential. Understanding of SEO, digital PR, and emerging AI/LLM search dynamics is necessary. Experience producing and managing multimedia content, strong organizational and project management skills, and familiarity with content management, publishing, collaboration, and compliance tools are also required. Excellent written and verbal communication skills and the ability to excel in a fast-paced environment are expected.

Responsibilities

The Senior Content Marketing Manager will own and execute the editorial strategy aligned to business goals, organic growth, and the company's mission. This role involves producing high-impact content such as blogs, guides, landing pages, campaigns, and multimedia scripts. A unified content strategy addressing SEO, AEO, and GEO simultaneously must be created and implemented. The manager will collaborate with cross-functional teams and vendors to scale production and ensure content supports acquisition, engagement, and retention. Responsibilities also include conducting in-depth analysis of queries, platforms, competitors, and user intent to inform strategy, tracking performance metrics, analyzing results, and refining strategy to maximize ROI. Staying current on industry trends, AI/LLM-driven search shifts, and evolving audience behaviors is also part of the role.

Skills

Content Strategy
Editorial Strategy
SEO
AEO
GEO
Content Marketing
Brand Voice
Collaboration
Project Management
Multimedia Scripting

Self Financial

Online platform for credit score improvement

About Self Financial

Self Financial helps individuals build or rebuild their credit scores through online services and a mobile app. Their main products are Credit Builder Loans and the Self Credit Card. A Credit Builder Loan is a small loan that is secured in a certificate of deposit (CD), where monthly payments are reported to credit bureaus to help establish a positive credit history. Once the loan is paid off, the borrower can access the funds in the CD, turning payments into savings. The Self Credit Card requires an upfront deposit and also reports monthly payments to credit bureaus. Unlike traditional credit unions, Self Financial operates entirely online, making it accessible to tech-savvy users and those without access to conventional banking. The goal of Self Financial is to help clients improve their credit scores, enabling them to qualify for loans and other financial products while generating revenue through fees associated with their services.

Austin, TexasHeadquarters
2015Year Founded
$124.1MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees

Benefits

Company Equity in the form of RSUs
Quarterly performance-based bonuses
Generous employer-paid health, vision, & dental insurance coverage
Flexible vacation policy
Educational assistance
Free gym membership
Casual dress code
Team building events and activities
Remote work arrangements/ flexible work schedule
Paid parental leave

Risks

Competition from traditional banks offering similar services could erode market share.
High outbound migration from high-tax states may affect customer base in those regions.
Integration challenges from RentTrack acquisition could impact service delivery and satisfaction.

Differentiation

Self Financial offers online credit-building tools, appealing to tech-savvy consumers.
The company provides unique services like reporting rent payments to credit bureaus.
Self Financial's Credit Builder Loan turns loan payments into savings, differentiating it from competitors.

Upsides

Increased consumer interest in credit-building tools expands Self Financial's potential customer base.
Partnership with Regions Bank enhances customer acquisition through expanded credit reporting services.
Appointment of CEO Julie Szudarek could drive strategic growth and expansion.

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