Senior Product Manager - Data Products
Demandbase- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 5 years of B2B product marketing experience specifically within the data or AI SaaS industry, along with a proven track record of successfully leading and executing go-to-market strategies that have demonstrably impacted revenue, adoption, or market share. A deep understanding of industry trends and the competitive landscape is also required.
The Senior Product Marketing Manager will lead B2B marketing campaigns in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives, and will craft compelling customer-centric messaging that highlights DataCamp’s differentiation. They will create impactful collateral such as pitch decks, blogs, webinars, and case studies, leverage customer insights to refine messaging, manage analyst relations, and conduct competitive analysis to identify opportunities and threats.
Online platform for data science education
DataCamp is an online learning platform focused on teaching data science skills to individuals and businesses. It offers a variety of courses and learning paths that cover topics such as data analysis, machine learning, and statistics, using popular tools like R, Python, and SQL. Users can learn at their own pace through video tutorials and coding challenges, which are accessible from any web browser. For businesses, DataCamp provides customized plans to help employees improve their data skills, addressing the increasing need for data literacy in the workforce. The platform operates on a subscription model, allowing users to start learning for free but requiring a paid subscription for full access to all courses and features. DataCamp stands out from competitors by specifically targeting the data science niche and offering a comprehensive suite of resources tailored to both individual learners and organizations.