Senior Product Manager - Data Products
Demandbase- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in a technical field, such as Computer Science or Engineering, and have at least 7 years of experience in product management, with a focus on technical products. Strong analytical and problem-solving skills are required, as well as experience with Agile development methodologies and data-driven decision-making.
As a Senior Technical Product Manager, you will own the product vision and roadmap for data automation workflows, smart audience generation, and downstream channel integrations. You will collaborate with customers, engineering, design, and other teams to deliver product solutions that enable marketers to triple hypersegmented audience activation, reduce campaign setup time, increase AI feature adoption, and demonstrate measurable improvements in campaign performance. Additionally, you will drive AI feature adoption, translate technical capabilities into value propositions, build go-to-market strategies, and communicate product vision to stakeholders.
Centralizes customer data for marketing
Simon Data offers a platform that helps businesses centralize and secure their customer data to enhance customer experiences. Built on Snowflake, it uses zero-ETL technology to integrate data from various sources into a single customer profile without requiring complex programming. Marketing teams can easily create detailed audience profiles and sync them to marketing platforms in real-time for personalized outreach. The company aims to improve customer engagement and increase sales through effective data management and personalized marketing.