Senior Product Marketing Manager at Abbott

Alameda, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor's Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience
Product marketing expertise
Clinical knowledge
Commercial acumen
Preferred Qualifications
8 years related experience, with at least 4 years in Medical Devices working on products for acute and chronic conditions
Product management experience in medical products or services

Responsibilities

Identify opportunities and inform strategic choices for market entry
Monitor, analyze, and evaluate global trends, consumer behavior and competitor activity to optimize market opportunities for the product/service
Translate customer insights into actionable recommendations and inputs for product teams
Develop business cases for new products, features and market opportunities
Define clear, differentiated positioning and messaging for patients, providers and payors
Develop educational content to drive adoption
Lead market shaping activities
Lead launch planning and commercialization of products, ensuring alignment across global and regional teams
Partner with cross functional teams to ensure a cohesive launch strategy
Prepare forecasts, collaborate with commercial teams and operations
Prepare products for commercialization by working with cross-functional teams (Technical Product, R&D, Program Management, Quality, downstream Marketing, Commercial)
Collaborate with cross-functional teams on product labeling and documentation requirements
Identify product/service changes to meet customer needs
Adapt plans to improve the sales performance of the product/service

Skills

Product Marketing

Go-to-Market Strategy

Cross-Functional Collaboration

Medical Devices

Diabetes Care

Glucose Monitoring

Sensing Technology

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free