Senior Product Marketing Manager at Semtech

San Diego, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, IndustrialIndustries

Requirements

5+ years of experience in automotive and industrial markets, preferably with capacitive sensing applications
Experience in product marketing for capacitive sensing in automotive and industrial segments
Bachelor’s degree in Electrical Engineering or equivalent experience
Proven experience collaborating with global product development teams to successfully bring new products to market
Strong customer engagement skills, including negotiation, communication, and presentation abilities
Self-motivated, results-oriented, and enthusiastic, with a commitment to achieving business objectives
Ability to work effectively in a team environment and share knowledge with colleagues
Excellent communication skills with the ability to interface at all organizational levels
Experience in magnetic sensing (highly desirable)
Strong knowledge of automotive systems

Responsibilities

Promote Semtech sensing products to target segments and customers to achieve design wins and revenue growth (25%)
Evaluate marketing strategies and conduct analyses based on business objectives, market trends, competition, and value-cost factors (25%)
Develop business cases for NPIs and collaborate with the Engineering team during development to ensure customer requirements are met (20%)
Provide product training to Sales, FAEs, and representatives, and create marketing collateral/presentations for new product launches (20%)
Attend tradeshows/workshops/conferences and collaborate with reference design partners for joint promotional efforts (10%)
Define market requirements for key segments/accounts and lead marketing initiatives to drive business growth
Collaborate with Applications, Engineering, and Sales teams to evaluate existing and emerging markets and implement strategies to generate design wins

Skills

Capacitive Sensing

Product Marketing

Automotive Markets

Industrial Markets

Market Strategy

Market Analysis

Customer Engagement

Negotiation

Communication

Presentation Skills

Team Collaboration

Semtech

High-performance semiconductors and IoT solutions

About Semtech

Semtech Corporation focuses on high-performance semiconductors, IoT systems, and cloud connectivity services. Its products include the XR60 5G Router Solution for reliable networking and LoRa technology for efficient IoT applications that support decarbonization. The BlueRiver platform enables the transmission of high-quality video over Ethernet, catering to the audiovisual industry. Semtech aims to provide advanced solutions that enhance connectivity and sustainability across various sectors.

Camarillo, CaliforniaHeadquarters

1960Year Founded

$557MTotal Funding

IPOCompany Stage

Automotive & Transportation, Hardware, Energy, Enterprise SoftwareIndustries

1,001-5,000Employees

Risks

Increased competition from Cisco and Huawei in the IoT market.

Semiconductor industry talent shortage may impact Semtech's innovation capabilities.

Rising raw material costs could squeeze Semtech's profit margins.

Differentiation

Semtech's LoRa technology aids global decarbonization through efficient IoT applications.

The BlueRiver platform enables zero-latency Ultra HD 4K HDR video over Ethernet.

Semtech's XR60 5G Router Solution offers robust 5G and Wi-Fi 6 performance.

Upsides

Growing demand for IoT solutions in elder care boosts Semtech's healthcare market potential.

Financial institutions' investments indicate strong market confidence in Semtech's growth.

Partnership with Nvidia enhances Semtech's position in high-performance computing.

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