Senior Product Manager, Athlete Identity Data & Analytics (REMOTE)

The Senior Product Manager will drive the strategy, design, and execution of Customer 360 and Identity capabilities, which are foundational to enhanced personalization, targeting, loyalty, and Retail Media activation. This includes defining and enhancing the Customer 360 data model as a unified enterprise source of truth for customer engagement, integrating signals across various channels. They will reimagine customer data capabilities to support activation squads, enabling seamless audience creation and consistent customer insights. Responsibilities also involve partnering with Data Science, Engineering, Marketing, and Retail Media teams to ensure data quality, governance, and activation readiness. The role includes leading the development of customer identity resolution capabilities for accurate cross-channel recognition, building strong partnerships to define requirements and prioritize initiatives, and establishing KPIs to measure adoption, accuracy, campaign performance, and ROI. Additionally, they will collaborate with cross-functional partners to scale insights, activation, and personalization strategies, leveraging advanced modeling and segmentation approaches.