Senior PR Manager

About SmartAsset

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion. *Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.

About the Job

SmartAsset AMP is a lead generation platform for financial advisors, offering those in the wealth management industry a way to automate their marketing efforts to save time and grow their business simultaneously. In this Senior PR Manager role, we seek someone who can focus on growing our brand recognition and trust, while strategizing and executing earned media and social campaigns from end to end.

We are looking for an innovative thinker who will push the bounds of a traditional PR playbook to build a public reputation primarily in the B2B space of RIAs and wealth management firms, but also in the eyes of consumers who may be looking to employ these firms. A traditional background in PR or communications is not necessary for the right candidate with proven abilities to capture positive attention from specific target audiences.

Responsibilities

• Promotion of company as a thought leader at the intersection of wealth management and marketing
• Plan and execute earned media strategies and outreach to generate relevant, high DA backlinks
• Build and maintain relationships with trade publication reporters, financial news reporters and RIA members
• Collaborate with Demand Generation and Sales team to create and promote collateral
• Build B2B email outreach lists; newsletter curation
• Plan and implement B2B LinkedIn campaigns to maximize exposure and brand recognition particularly in the RIA and wealth management space
• General online reputation management; help lead crisis communications if and when necessary
• Implement new branding elements for public ubiquity
• Build outbound B2B awards program
• Manage progress toward PR team KPIs
• Continuously seek to optimize workflows and look forward to identify new opportunities to build awareness and trust in the public eye

Skills/Experience you have

• 5-7 years of experience in a competitive public-facing role, including in PR, communications or wealth management
• Ability to write and create compelling content across a variety of mediums, including pitches, newsletter, press releases and product-related content
• Experience with personal finance, fintech, wealth management, financial advisory or other relevant subject matter
• The ability to articulate and address the pain points of various target audiences through their preferred channels of communication
• Team and project management experience; good delegation and prioritization skills
• Any unique successes in attracting positive attention from a specific target audience
• Ability to engage with target demographics and maximize exposure on LinkedIn; X
• Comfort interpreting and relaying data accurately to reporters (think: percentage versus point; median versus mean)
• Ability to establish appropriate KPIs to measure effectiveness of new efforts and allocate resources based on said data
• A thorough, thoughtful and curious researcher
• Familiarity with/comfort using LLMs and for various use cases
• Familiarity with SEO
• Basic video editing with tools like Canva
• Familiarity with email outreach and list-building software (e.g., Yesware, Cision)

Skills/Experience preferred

• Structure and improv