Senior PR Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, MarketingIndustries

Requirements

Candidates should possess 5-7 years of experience in a competitive public-facing role, including PR, communications, or wealth management. Experience with personal finance, fintech, wealth management, or financial advisory is required, along with the ability to create compelling content across various mediums. Proven skills in articulating target audience pain points, team and project management, attracting positive attention, engaging on LinkedIn and X, interpreting data, establishing KPIs, researching, and familiarity with LLMs, SEO, basic video editing, and email outreach software are necessary. Preferred qualifications include experience in structuring and improv.

Responsibilities

The Senior PR Manager will promote the company as a thought leader at the intersection of wealth management and marketing. Key responsibilities include planning and executing earned media strategies and outreach for high DA backlinks, building and maintaining relationships with trade publication and financial news reporters, and collaborating with Demand Generation and Sales teams to create and promote collateral. The role also involves building B2B email outreach lists, curating newsletters, implementing B2B LinkedIn campaigns, managing online reputation and crisis communications, implementing new branding elements, building an outbound B2B awards program, managing PR team KPIs, and continuously optimizing workflows to identify new opportunities for awareness and trust.

Skills

Public Relations

Earned Media

Social Media Campaigns

Brand Recognition

Thought Leadership

Backlink Generation

Media Outreach

Relationship Building

B2B Marketing

Wealth Management Marketing

SmartAsset

Provides financial decision-making tools and resources

About SmartAsset

SmartAsset offers free interactive tools and calculators that help individuals make informed financial decisions on topics like home buying, retirement planning, and personal loans. These resources are designed by personal finance experts to simplify complex financial choices for users who may lack the time or expertise to navigate them. Unlike competitors, SmartAsset generates revenue through partnerships and advertising, connecting users with local financial advisors and earning fees for referrals. The company's goal is to empower users to make better financial choices by providing accessible tools and expert guidance.

New York City, New YorkHeadquarters

2011Year Founded

$156.1MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Remote flexibility

Medical, dental, & vision coverage

Life/AD&D insurance

FSA

401K

Equity packages

PTO

Parental leave

EAP

Pet insurance

Home office stipend

Health & wellness stipend

Monthly food delivery stipend

Risks

Emerging fintech startups offering similar tools could dilute SmartAsset's market share.

Rapid evolution of AI-driven platforms may outpace SmartAsset's current technology.

Changes in consumer privacy regulations could impact SmartAsset's data collection practices.

Differentiation

SmartAsset offers a comprehensive suite of free, interactive financial tools and calculators.

The company connects users with financial advisors, earning fees for successful referrals.

SmartAsset's resources are created by personal finance experts, ensuring reliable information.

Upsides

SmartAsset benefits from growing interest in digital financial tools among millennials and Gen Z.

The company is well-positioned in the expanding financial wellness market promoting financial literacy.

Rising demand for personalized financial advice supports SmartAsset's business model.

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