Senior Performance Marketing Manager

Ukraine

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Mobile AppsIndustries

Requirements

The ideal candidate will have over 2 years of digital marketing experience in User Acquisition and practical experience managing large budgets on Paid Social platforms like Meta Ads, TikTok, and Snapchat. Proficiency in English at a B2 level or higher, excellent communication skills, an analytical mindset, and familiarity with Microsoft Office and Google Workspace are essential. Experience with Google Analytics, Tableau, or Clarisight is a plus, as is the flexibility to adapt to changing priorities.

Responsibilities

The Senior Performance Marketing Manager will be responsible for launching, optimizing, and scaling mobile traffic advertising campaigns on paid social channels targeting the Health and Fitness audience. This includes experimenting with creatives through A/B testing, monitoring campaign performance, researching new user acquisition channels, and staying updated on industry trends. The role also involves collaborating with IT, security, and compliance teams on access management processes.

Skills

Performance Marketing

Paid Social

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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