Later

Senior Paid Media Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Marketing Technology, Social Media, Influencer MarketingIndustries

Requirements

Candidates must have extensive experience in managing paid media programs across search, social, and display channels, with a proven track record of driving signups, leads, and revenue. Proficiency in Google Ads (PMax, DemandGen, Search), social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn), and DSPs like StackAdapt or RollWorks is essential. Experience managing large budgets (7-figure annual spend) with a focus on efficiency and ROI, along with strong analytical skills for performance tracking and reporting, is required. A deep understanding of full-funnel paid media strategy for B2B enterprise, SMB/mid-market, and B2C creator audiences is also necessary.

Responsibilities

The Senior Paid Media Manager will develop and own the company's full-funnel paid media strategy, aligning campaigns with audience insights to maximize conversions. This role involves leading the execution, optimization, and rigorous QA of campaigns across various channels, managing substantial budgets, and applying structured testing to improve engagement and conversion rates. Responsibilities include collaborating with Creative, Web, and Brand teams on ad assets and landing pages, partnering with Sales and Data teams to ensure lead quality and seamless tracking, and acting as the cross-functional lead for paid media execution. The manager will also conduct competitive research, stay updated on industry trends, and report frequently on progress and insights to leadership.

Skills

Paid Media
Search
Social Media Advertising
Display Advertising
Campaign Management
Optimization
Reporting
Demand Generation
SaaS Marketing
Influencer Marketing

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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