Performance Marketing Manager, Paid Search

About Beautiful.ai

Beautiful.ai is changing the way the world presents by building fast, foolproof tools that enable anyone to tell visual stories that win. The Beautiful.ai team is a playful, driven, and passionate group of pet-lovers, video-gamers, and pickleball enthusiasts. With a globally-distributed remote team and a San Francisco-based office, we find unique opportunities to get to know each other personally, while delivering on our goals. Data-driven decision making and an outcomes-focused mindset are core to our way of working.

Today, Beautiful.ai equips thousands of happy paying customers, from start-ups to multinational Fortune 500 corporations, with a leading presentation software solution. Companies like SAP, HP, Rakuten, LIV Golf and more trust Beautiful.ai to tell their stories. We are a Series B company and have raised capital from prominent investors including Shasta Ventures, Trinity Ventures and First Round Capital and are led by our CTO/Founder, Mitch Grasso, who is a second-time founder in the presentation space.

About the role

Reporting to the Head of Growth Marketing, the Performance Marketing Manager, Paid Search will own the SEM strategy and execution end-to-end. This is a high-impact role responsible for driving trial volume and paid subscriptions efficiently, optimizing performance across multiple geographies, testing new opportunities, and scaling paid search as a core acquisition channel for Beautiful.ai.

What you’ll be doing

• Independently manage and scale Google and Microsoft Ads (Search, Performance Max, etc.) to drive LTV:CAC targets. This role will own paid search strategy, optimization, experimentation, and reporting
• Optimize account structure, bidding strategies, ad copy, and landing page funnels across core regions (US, EMEA, APAC, RoW)
• Run A/B and multivariate tests across creative, audiences, and user experience
• Analyze campaign performance daily and share actionable insights with the broader team
• Own media planning and performance forecasting for paid search, including regional pacing and trial contribution
• Collaborate closely with the lifecycle, product marketing, and design teams to align messaging and drive cohesive user journeys from ad click to conversion
• Continuously research and evaluate new channels, features (e.g., AI-driven bidding), and betas within Google and Microsoft to stay ahead of platform changes

What we expect from you

• 4–6+ years of hands-on paid search experience in a B2C or SaaS environment
• Proven track record of managing $500K-$1M+/mo budgets efficiently
• Deep expertise in Google Ads, with strong working knowledge of GA4 and GTM
• Experience optimizing toward downstream metrics like CAC, trial-to-sub conversion, or LTV:CAC
• Strong analytical skills; comfortable using tools like Looker, Mode, Excel, etc. to pull and interpret data
• Located in or willing to overlap with the Pacific Time Zone (role is fully remote)

You’re an ideal candidate if

• You’re empathetic and collaborative, with a genuine desire to understand the user and the business
• You’re innately curious and love asking “why” to uncover the root of performance trends
• You’re energized by owning a performance channel end-to-end
• You love running experiments and using data to prioritize what to scale
• You’re scrappy and solution-oriented in a startup environment
• You stay current on platform updates, bidding strategies, and creative best practices

Benefits

• Flexible Time-Off & Remote Work
• Health Insurance – 100% employer-paid Medical, Dental, and Vision coverage for employees; 60–65% coverage for dependents.
• Retirement Plan – Comprehensive 401(k) program.
• Savings Accounts – Flexible Spending Account (FSA) and Health Savings Account (HSA) options available.
• Equity Compensation – Competitive equity package with a 4-year vesting schedule.
• Life, AD&D, and Disability Insurance – Coverage provided where applicable.
• Parental Leave – Inclusive leave for birthing and non-birthing parents; policies vary by s