Senior Marketing Manager
Postman143,000 - 175,000 USD/year
- Full Time
- Senior (5 to 8 years)
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, MarketingIndustries
Requirements
The Senior Paid Marketing Manager should possess a minimum of 7 years of experience in paid marketing, with a strong focus on digital advertising, particularly within the SaaS industry. Demonstrated success in managing and optimizing large-scale paid marketing campaigns across multiple channels, including Google Ads, social media, and display advertising, is essential. Experience with marketing analytics tools and a deep understanding of customer acquisition strategies are also required.
Responsibilities
The Senior Paid Marketing Manager will be responsible for developing and executing the company’s paid marketing strategy, overseeing all aspects of digital advertising campaigns, and driving customer acquisition. This includes managing budgets, optimizing campaign performance, conducting A/B testing, and analyzing data to identify trends and opportunities. They will also collaborate with the sales and product teams to align marketing efforts with business goals, and contribute to the overall growth of Help Scout’s brand awareness and customer base.
Skills
Google Ads
Social Media Advertising
Display Advertising
Marketing Analytics
A/B Testing
Customer Acquisition
Budget Management
Help Scout
Customer service platform for businesses
About Help Scout
Help Scout provides a customer service platform that enables businesses to foster long-term relationships with their customers through effective support and communication. The platform includes features like conversation management, user permissions, and proactive notifications, allowing businesses to manage customer interactions efficiently. Help Scout operates on a subscription-based model with tiered pricing plans tailored to various business sizes, from small businesses to rapidly growing startups. What sets Help Scout apart from its competitors is its focus on the specific needs of customer support teams, prioritizing the details that enhance customer experiences rather than simply adding features. The company's goal is to create exceptional customer service experiences while promoting diversity and inclusion within its team and product development.
Key Metrics
Boston, MassachusettsHeadquarters
2011Year Founded
$27.2MTotal Funding
SERIES_BCompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees