Senior Paid Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: FullTime
• Salary: $123K - $141K

Help Scout is seeking a Marketing Strategist to help us refine and accelerate our marketing strategy. As a pioneer in B2B SaaS content, our blog has been a trusted resource for the customer support community. With the evolving search landscape and increased competition, we're investing more in paid marketing to drive signups, expand brand awareness, and optimize our digital presence. This role will be critical in shaping our marketing efforts and achieving our growth goals.

Requirements

• Experience in marketing strategy development and execution.
• Strong understanding of digital marketing channels, including paid advertising, SEO, and content marketing.
• Analytical skills and the ability to track and measure marketing performance.
• Excellent communication and collaboration skills.
• Experience in the SaaS industry is a plus.

Responsibilities

• Develop and implement a comprehensive marketing strategy to drive growth.
• Manage and optimize paid marketing campaigns across various platforms.
• Analyze marketing data and provide insights to improve performance.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay up-to-date on industry trends and best practices.
• Contribute to the ongoing development and improvement of Help Scout’s blog and content strategy.

Company Information

At Help Scout, we’re on a mission to help businesses delight more customers. We’ve been on this journey since 2011, and today more than 12,000 companies use our platform to provide outstanding customer support. We’ve been fully remote from the beginning, and have a team of 140+ people all over the world.

We love crafting beautiful products and growing a business together, but we're also trying to do something bigger. We're building a company that brings out your best and leaves the world a better place — a company that seeks balance between profit and purpose. That’s why we’ve been a Certified B Corporation since 2019 and have pledged 1% of our equity back to the community.

Help Scout’s success hinges on hiring talented, high-accountability people who want to be part of creating a culture where we all feel challenged and supported to do our best work. We hope that excites you to join us!

Company Values:

• Happy to Help: We show up for others, not because we have to, but because we want to. We share knowledge and give freely by default, and operate with generosity and empathy for each other, our customers, and our community. After all, there is no I in team (or software).
• Craft over Convention: Although it’s tempting to follow a well-worn path, we push ourselves to run beyond it — even when that sets us apart from our peers. We’re building a culture where it’s safe to be ambitious and hold each other to high standards. That’s why we obsess over the last 10%, because it shows up for our customers and the business in powerful ways.
• Progress not Perfection: The work of building a product, culture, and brand is never done – we ship our best effort, listen, iterate, then repeat. Seeking progress requires the vulnerability to be curious, humble, and hungry to learn. Great ideas can come from anywhere, so we share our work openly, welcome the perspective of others, and continuously search for what can be improved.
• Own the Outcome: Ownership is key to our collective success. We consider the impact on our team and our community before we act, and believe that trust and integrity are non-negotiable. To create a better future, our decisions are made with stakeholders today and ten years from now in mind.

Read more about how we define, share, and live these values here.