Growth Marketing Manager, Paid Digital

Position Overview

• Location Type: Remote US
• Job Type: Full-time
• Salary: $110,000 to $125,000 base plus bonus and equity
• Reports to: Growth Marketing Director, Paid Digital

Huntress is seeking a Senior Marketing Manager, Paid Digital, to enhance the company’s digital footprint and marketing strategies. This role involves hands-on campaign implementation and monitoring of B2B marketing campaigns across paid search channels (Google and Bing) to drive demand generation. The position will also support B2B paid social campaigns for awareness, engagement, and demand generation. Success in this role requires strong collaboration with brand, social, integrated campaigns, and data teams to solidify Huntress's leadership in the cybersecurity industry.

Requirements

• 2+ years of professional non-intern experience in running Paid Digital campaigns at a SaaS-based company (B2B preferred).
• Hands-on expertise in supporting multiple campaigns through paid digital channels, including paid social, paid search, programmatic display, and other CPC initiatives.

Responsibilities

• Paid Media Campaign Optimization:
  • Execute and optimize strategies to deliver qualified leads across the full marketing funnel (top, middle, bottom) to support global revenue growth through paid digital channels.
  • Recommend and implement campaigns for new target markets, customer segments, and emerging paid channels to attract new Huntress customers.
  • Manage the day-to-day execution of paid digital campaigns across key channels, including Search (Google, Bing) and Social (LinkedIn, Reddit).
  • Collaborate effectively with Sr Marketing Managers and cross-functional teams (e.g., Content, Web, Sales) to support key initiatives and drive high-value actions such as trials and demos.
• Performance Analysis and Reporting:
  • Track, measure, and report on key performance indicators (KPIs) weekly, quarterly, and annually to monitor ROI and share results and insights with the team.
  • Utilize analytics tools and platforms (e.g., Google Analytics, ad platform analytics) to assess campaign performance, identify trends and areas for improvement, and provide actionable insights to stakeholders.
  • Regularly monitor Huntress’ digital advertising performance and key metrics against established goals, highlighting opportunities and contributing to benchmark setting.
• Testing, Optimization, and Demand Generation:
  • Support ongoing analysis and rigorous A/B testing plans (ads, landing pages, audiences, etc.) to improve the performance and efficiency of all digital campaigns.
  • Stay current with paid media industry trends, platform updates, and emerging technologies; proactively test new tools and techniques to learn, optimize campaigns, and drive measurable increases in conversion rates and lead quality.

Company Information

Huntress is a fully remote, global team dedicated to breaking down barriers to cybersecurity. Founded in 2015 by former NSA cyber operators, Huntress provides enterprise-grade, managed cybersecurity products at an affordable price. The company's "One Team" advantage integrates technology with its Security Operations Center (SOC). Huntress protects over 3 million endpoints and 1 million identities worldwide, empowering underresourced IT teams with effective protection.