Senior Marketing Science Analyst

About Flipp

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments.

We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference.

At Flipp, you'll work with hungry, humble, highly intelligent and other-centered teammates. We challenge ourselves, learn by doing, and grow by developing new skills and perspectives. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way.

The Senior Marketing Science Analyst acts as an analytical consultant for Flipp’s business development and product teams, in support of Retail, Brand, and Media partners. You assess the business situation, select the appropriate testing & measurement approach and derive actionable insights to deliver business performance. You collaborate effectively with peers and mentor entry-level analysts both technically and methodologically.

What you'll get the opportunity to do:

Measurement and Analysis

• Data Analysis: Conduct lift and reach measurements such as geo-lift testing, SKU/category lift testing, and ID-based lift testing to evaluate campaign performance.
• Reporting: Compile and prepare detailed reports on campaign results, highlighting key insights and recommendations.
• Insight Generation: Assist in identifying trends and patterns within data to support strategic decision-making and optimization of marketing efforts.
• Tool Utilization: Utilize analytical tools and software to process data efficiently and accurately.

Support Customer Solutions

• Collaborative Support: Work closely with the PIA team and Retail leads to support customer measurement programs.
• Consultative Assistance: Provide analytical support during customer meetings, helping to translate data findings into actionable business insights.
• Business Case Contribution: Aid in converting test results into compelling business cases for customers, demonstrating the ROI and effectiveness of Flipp's solutions.

Internal Collaboration and Asset Management

• Asset Maintenance: Assist in managing measurement assets to ensure they are up-to-date and effectively utilized across the organization.
• Knowledge Sharing: Contribute to internal documentation and training materials to help scale measurement best practices within the team.
• Cross-Functional Engagement: Collaborate with the insights and analytics team to improve measurement methodologies and processes.

Continuous Learning and Development

• Industry Awareness: Stay informed about industry standards, new measurement techniques, and best practices in marketing science.
• Skill Enhancement: Pursue opportunities for professional development to enhance analytical skills and knowledge base.
• Feedback Implementation: Actively seek feedback to improve performance and contribute more effectively to team goals.

What you'll bring to the team:

• 3+ years of experience as a data analyst delivering continued business impact
• Advanced technical ability in data extraction and analysis - SQL, Python, Scala, R
• Experience analyzing & visualizing data with industry-leading BI tools (Tableau, Power BI, Thoughtspot, Looker)
• Foundational knowledge of cloud data platforms (AWS, Azure, GCP)
• Strong understanding of Retail, CPG, digital measurement & consumer insights
• Self-starter, highly effective working independently and within a team

What we bring:

• An inclusive, collaborative environment where your voice matters
• A remote first environment
• The tools and opportunities you need to grow and develop
• Every opportunity to own your success