Senior Marketing Science Analyst

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail Technology, Digital Marketing, Advertising TechnologyIndustries

Requirements

Candidates should have over 3 years of experience as a data analyst delivering continued business impact, with advanced technical ability in data extraction and analysis using SQL, Python, Scala, or R. Experience analyzing and visualizing data with industry-leading BI tools such as Tableau, Power BI, Thoughtspot, or Looker is required, along with foundational knowledge of cloud data platforms like AWS, Azure, or GCP. A strong understanding of Retail, CPG, digital measurement, and consumer insights is necessary, and the ideal candidate is a self-starter who can work effectively both independently and within a team.

Responsibilities

The Senior Marketing Science Analyst will act as an analytical consultant for business development and product teams, assessing business situations, selecting appropriate testing and measurement approaches, and deriving actionable insights to improve business performance. They will conduct lift and reach measurements, compile detailed campaign performance reports, and identify trends within data to support strategic decision-making. The analyst will also provide analytical support to customer measurement programs, assist in converting test results into business cases, manage measurement assets, and contribute to internal documentation and training materials to scale measurement best practices. Additionally, they will stay informed about industry standards and new measurement techniques, and actively seek feedback to improve performance.

Skills

Data Analysis

Lift Testing

Geo-lift Testing

SKU Lift Testing

ID-based Lift Testing

Reporting

Insight Generation

Analytical Tools

Marketing Science

Campaign Performance Evaluation

Strategic Decision-Making

Mentoring

Flipp

Digital shopping marketplace enhancing retail experiences

About Flipp

Flipp operates in the retail technology sector, focusing on transforming traditional weekly circulars into interactive digital experiences for shoppers. Its platform enhances visual merchandising content, making it more engaging and effective in influencing purchasing decisions. By partnering with over 90% of the largest retailers in North America, Flipp connects their digital content to millions of shoppers, facilitating a shift from traditional media to digital channels. The goal of Flipp is to create a more interactive and engaging shopping experience that boosts customer engagement and drives sales, all while maintaining a strong company culture.

Toronto, CanadaHeadquarters

2007Year Founded

$73.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Remote Work Options

Professional Development Budget

Risks

Competition from platforms like Reebee may challenge Flipp's service differentiation.

Truelink Capital's acquisition might disrupt Flipp's business model or company culture.

High grocery prices may lead consumers to seek savings beyond Flipp's offerings.

Differentiation

Flipp transforms static circulars into interactive digital experiences for retailers.

Flipp serves over 90% of North America's largest retailers, enhancing their digital content.

Flipp's platform increases customer engagement by making shopping experiences more interactive.

Upsides

Rising grocery prices drive consumer interest in digital savings platforms like Flipp.

Social media trends in coupon sharing can boost Flipp's user engagement and visibility.

Truelink Capital's acquisition provides resources for Flipp's market expansion.

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