Senior Marketing Manager, Public Sector

Virginia, United States

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$152,000 – $190,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Public Sector, Enterprise Software, AutomationIndustries

Requirements

Candidates must have 7-10 years of B2B marketing experience, including at least 3 years in public sector marketing (federal experience is mandatory) and 2 years in the tech/software industry. Proven success in integrated marketing campaigns driving demand generation, pipeline creation, and revenue impact is required. A deep understanding of the public sector buying cycle, procurement processes, and compliance considerations is essential. Experience with digital marketing channels, field marketing, demand generation, and partner co-marketing is necessary. Strong written and verbal communication, storytelling skills, and an analytical mindset are crucial. Familiarity with marketing tools like Salesforce, Marketo, and 6 Sense is also required.

Responsibilities

The Senior Marketing Manager, Public Sector will own and drive the marketing strategy for UiPath’s public sector business, aligning with sales and partner leadership to meet revenue and pipeline goals. This role involves leading demand generation programs to build awareness and create opportunities within federal, state, and local government accounts. Responsibilities include planning and executing integrated campaigns across digital, events, content, and field programs, and developing resonant positioning and messaging for government audiences. The manager will partner with sales and alliances for co-marketing campaigns and joint programs, drive high-impact events and sponsorships, and collaborate cross-functionally with product marketing and PR/communications. Key duties also include rigorously measuring and reporting on campaign performance, pipeline impact, and ROI, and staying informed about industry trends in government digital transformation, automation, and AI adoption.

Skills

Marketing Strategy

Public Sector Marketing

Demand Generation

Campaign Management

Digital Marketing

Event Marketing

Content Marketing

Thought Leadership

Field Marketing

Messaging Development

Go-to-Market Strategy

Sales Enablement

Partner Marketing

CRM

Marketing Automation

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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