Senior Marketing Manager (Partner Campaigns) at Adyen

Panama City, Panamá, Panama

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, PaymentsIndustries

Requirements

8+ years of marketing experience, with at least 3 years of B2B experience working with enterprise partners to create net new demand and accelerate pipeline
Proven track record of successfully integrating strategic partners into co-marketing campaigns through a mix of online and offline channels to drive measurable impact
Experienced in using tools like Salesforce, Marketo, Looker, and Contentful to set up campaigns and track results
Strong project management skills with the ability to manage multiple projects, prioritize responsibilities, and deliver results in a fast-paced, fluid environment
Excellent written and verbal communication skills, with the ability to craft topics and compelling business benefits for both Adyen and partners
Entrepreneurial spirit and hands-on approach to work; comfortable with both strategy and execution
Data-driven, analytical mindset with a “test and iterate” approach
Based in San Francisco or New York office (hybrid, office-first; no remote-only)
Ability to travel domestically and internationally 20%+

Responsibilities

Create a holistic campaign strategy that leverages partners to drive brand awareness, lead generation, and sales pipeline
Design and launch integrated campaigns (e.g., email, webinars, paid media, events, ABM) targeting key verticals and accounts
Drive the creation of co-branded content including landing pages, webinars, case studies, and thought-leadership
Collaborate with partner managers, product marketing, and global partner marketing teams to craft tailored messaging for partners, aligned with Adyen’s product releases and value propositions
Foster and maintain strong marketing relationships with key partner stakeholders, understand their priorities, and develop campaigns that drive mutual value
Work closely with North America Marketing, Global Partner Marketing, Partnerships and Sales teams to set strategy, prioritize campaigns, and improve programs
Analyze performance and continuously optimize campaigns to improve lead quality, conversion rates, and partner engagement

Skills

Key technologies and capabilities for this role

Campaign StrategyLead GenerationEmail MarketingWebinarsPaid MediaEventsABMContent CreationLanding PagesCase StudiesBrand AwarenessPipeline Generation

Questions & Answers

Common questions about this position

What is the work arrangement for this Senior Marketing Manager role?

This is a hybrid role based in either the San Francisco or New York office.

What experience is required for this position?

Candidates need 8+ years of marketing experience, including at least 3 years of B2B experience working with enterprise partners to create net new demand and accelerate pipeline, plus a proven track record of integrating strategic partners into co-marketing campaigns across online and offline channels.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Adyen?

Adyen fosters an environment with opportunities for people to succeed, backed by culture and support to own their careers, with motivated individuals tackling unique challenges as a team to deliver innovative and ethical solutions.

What makes a strong candidate for this Senior Marketing Manager role?

A strong candidate is pipeline-driven, creative, highly-collaborative, with proven B2B partner marketing experience driving demand through integrated campaigns.

Adyen

Global payments platform for businesses

About Adyen

Adyen simplifies and accelerates transactions for businesses by providing a comprehensive payments platform. This platform allows businesses to accept payments online, in-store, and on mobile devices. Adyen operates directly by processing payments without relying on third-party banks, which enables a seamless payment experience. The company serves a wide range of clients, from small startups to large enterprises, and generates revenue by charging transaction fees for each payment processed. Additionally, Adyen offers risk management tools to help businesses reduce fraud and chargebacks, as well as point-of-sale systems for in-store payments. Adyen's goal is to continuously innovate and expand its services to meet the diverse needs of its clients in the global payments industry.

Amsterdam, NetherlandsHeadquarters

2006Year Founded

$313.8MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life

Risks

Increased competition from Spendesk in the European market threatens Adyen's market share.

BNPL expansion may lead to regulatory scrutiny in consumer protection-focused regions.

Collaboration with Doctolib exposes Adyen to healthcare data privacy and security risks.

Differentiation

Adyen offers a unified platform for online, in-store, and mobile payments.

The company holds acquiring licenses, allowing direct payment processing without third-party banks.

Adyen's AI-powered Uplift suite optimizes payment conversion and fraud management.

Upsides

Partnership with Intuit expands reach among UK small and mid-market businesses.

Collaboration with Affirm taps into a $185 billion BNPL market opportunity.

Adyen's healthcare partnerships open new revenue streams in the European market.

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