Senior Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Web3, Fintech, SoftwareIndustries

Requirements

Candidates should have at least 5 years of experience in product marketing, preferably in infrastructure, developer platforms, or Web3. Proven experience in owning go-to-market strategy and execution for multiple successful product or feature launches is required, along with strong messaging and positioning skills. Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams, and the ability to translate complex technical concepts into clear, compelling value propositions are also necessary. Excellent project management and written communication skills are essential.

Responsibilities

The Senior Product Marketing Manager will own and execute product launches by leading GTM strategy and execution, defining launch strategy, aligning internal stakeholders, crafting positioning, and executing coordinated cross-functional campaigns. They will craft resonant messaging by developing and refining messaging, naming, and positioning frameworks tailored for technical and non-technical audiences. This role involves driving cross-channel campaigns that reinforce Chainlink’s leadership and product narrative, and bridging traditional and onchain finance by shaping Chainlink’s narrative as a foundational layer. The manager will also collaborate and influence as the go-to marketing lead for their product category and synthesize market intelligence to inform positioning and strategic decisions.

Skills

Go-to-Market Strategy

Product Marketing

Launch Management

Positioning

Messaging

Cross-functional Leadership

Stakeholder Alignment

DeFi

Crypto

Web3

Enterprise Marketing

Market Analysis

Storytelling

GTM Campaigns

Partnership Development

Chainlink Labs

Decentralized oracle network for blockchain data

About Chainlink Labs

Chainlink Labs provides infrastructure for connecting real-world data with blockchain technology, enabling secure data transfer across various blockchain networks. Its main product is a decentralized oracle network that ensures the accuracy and reliability of data used in smart contracts, addressing the "Blockchain Oracle Problem." This service is essential for financial institutions, startups, and developers who require trustworthy data for transactions. Chainlink Labs has facilitated over $9 trillion in transaction value and serves a diverse clientele, including major financial institutions. The company operates on a business model where clients pay for access to its oracle network, ensuring a steady revenue stream as demand for secure data grows. The goal of Chainlink Labs is to transform global markets by enabling verifiable data transfer, contributing to a more economically fair world.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$32MTotal Funding

ICOCompany Stage

Cybersecurity, Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Risks

Competition from other oracle providers like Band Protocol could erode market share.

Expansion into new regions may expose Chainlink to geopolitical risks and regulatory challenges.

Reliance on major financial institutions means disruptions could significantly impact business.

Differentiation

Chainlink Labs connects real-world data with blockchain, solving the Blockchain Oracle Problem.

Their decentralized oracle network ensures accurate, tamper-proof data for smart contracts.

Chainlink Labs serves diverse clients, including Swift, DTCC, and ANZ Bank.

Upsides

Increased adoption of Cross-Chain Interoperability Protocol boosts partnerships and integrations.

Expansion into MENA region captures demand for blockchain in emerging markets.

Partnership with DTCC integrates traditional finance with decentralized finance, opening new revenue streams.

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