Senior Marketing Manager, Cattle Performance Portfolio

Position Overview

The Senior Marketing Manager, Cattle Performance Portfolio is responsible for developing and executing marketing initiatives for the entire cattle growth implant portfolio. This role is accountable for achieving the quarterly and yearly P&L operating plan for US cattle growth implants, providing operating and strategic plan input. The Senior Marketing Manager will maintain a high level of interaction with relevant Zoetis functional areas such as Technical Services, Sales, Finance, Research & Development, Manufacturing, as well as Marketing Agencies to ensure strategy and tactics are included into the overall cattle performance portfolio. This position is responsible for managing the A&P assigned budget, ensuring proper resource allocation, and leading the development of content by working closely with the Marketing Communications team.

Responsibilities

• Establish, oversee, and implement Beef implant portfolio marketing strategies and programs to support short, middle, and long-term growth.
• Provide clear direction to and actively engage with cross-functional teams to build and maintain a robust product and services pipeline that ensures a solid competitive advantage and meets Beef Customer needs.
• Monitor and gather key customer insights, competitive activities, and market insights to incorporate into effective marketing strategies.
• Lead, develop, and execute product launches and label extensions within the implant portfolio.
• Ensure key stakeholder alignment, resource allocation, accurate forecasts, and clear KPIs for marketing metric reports.
• Submit price memos for a variety of price-related promotions.
• Accountable for Op Plan input and follow-up from the financial and strategic perspective.
• Responsible for implant demand forecasting, working with manufacturing teams on accurate monthly and annual demand planning and ensuring consistent product supply.
• Collaborate with Marketing Communications Managers and Agencies to deliver proper communication content and marketing materials with a focus on digital.
• Manage the assigned A&P budget and ensure quarterly and annual targets are met.
• Accountable for the timely development of quality marketing activation plans and timely delivery of high-quality, cost-effective promotional tools and materials for distribution to field sales representatives.
• Manage and maintain ongoing relationships with relevant Beef Industry institutions to ensure Zoetis representation and that key customer insights are incorporated into effective marketing strategies.
• Oversee marketing agency deliverables and other external suppliers to ensure partner capabilities and effectiveness meet team needs and resources are deployed appropriately.
• Actively identify synergies and efficiencies across Livestock franchise teams and other business units, providing a unique One Zoetis view to identify new opportunities, challenges, and innovations to maintain Zoetis' leadership position.
• Model Zoetis values and leader behaviors, conducting business in a manner consistent with those values and behaviors.

Requirements

• Education: BS or BA required (communications or business). MBA or relevant advanced degree preferred.
• Experience: 10+ years of related commercial, marketing, or beef cattle industry relationship experience required. Animal health, pharmaceutical, and/or agricultural experience preferred.
• Technical Skills:
  • Excellent marketing operations and marketing communications skills and knowledge.
  • Demonstrated budget management acumen.
  • Strong writing, editing, and verbal communication skills.
  • Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high-quality results.

Employment Type

• Full time

States Considered

• Kansas
• Texas