Associate Director, Marketing
Orca BioSalary not specified
- Full Time
- Junior (1 to 2 years)
Natera
Director of Marketing, Oncology Market Analytics and Competitive Intelligence
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Biotechnology, PharmaceuticalsIndustries
Requirements
Candidates should possess a Bachelor’s degree in life sciences, with an advanced degree (MBA, PhD) preferred, and a minimum of 2 years of experience in strategic or management consulting. They must also have 7–10 years of experience in product marketing, field sales, or market analytics within the pharmaceutical, biotech, or life sciences industry, with strong preference for oncology experience. The role requires the ability to travel up to 25% for advisory boards, industry congresses, sales/marketing meetings, and customer engagements.
Responsibilities
The Director of Marketing will co-develop tumor-specific market opportunity assessments and gap analyses, synthesize insights from various sources, and own the strategic framing of tumor-level and pan-oncology market opportunities. They will support the development of cross-portfolio positioning strategies, design and lead primary market research, quantify the total addressable market, collaborate with field analytics and marketing partners to identify growth opportunities, develop KPIs and dashboards, and contribute to cross-functional planning initiatives. The role also involves performing other duties as assigned.
Skills
Market research
Data analysis
Strategic planning
Market opportunity assessment
Customer insights
Segmentation
ROI analysis
Dashboard development
Cross-functional collaboration
Natera
Genetic testing and diagnostics solutions provider
About Natera
Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.
Austin, TexasHeadquarters
2004Year Founded
$149.9MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees