Senior Marketing Manager at Workday

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, HR TechIndustries

Requirements

Bachelor’s degree and a minimum of 8 years of relevant B2B Marketing experience within a High-Tech company
Data Driven and Results-driven BtoB marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
Ability to think strategically

Responsibilities

Design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive pipeline for our Sales organization
Oversee regional marketing campaigns for the French organization ensuring they are effective and carried out according to the company’s goals
Work closely with the local Sales Teams, be their first point of contact, align marketing campaigns to business priorities, and support big deals progression
Identify audience segmentation strategy, conduct strategic account profiling and in-depth analysis of target accounts
Plan, design, execute and analyze multi-channel campaigns (digital, events, content, executive engagement, partners) to build the right marketing journey
Work closely with Content and Product Marketing to ensure appropriate messaging, content, and stories are leveraged and tailored for individual accounts and specific buying centers
Take responsibility for the business impact (MQL, S1, ACV) of each program working closely with sales functions to ensure effective follow-up
Make data-driven decisions to maximize campaign ROI, adjust strategies, and report on performance and recommendations to key stakeholders
Project-manage all campaigns from beginning to end, ensuring they meet the target objectives, and are delivered on time and within budget
Identify and develop new marketing opportunities based on market analysis, and customer & sales feedback
Manage external agencies as required

Skills

Key technologies and capabilities for this role

Demand GenerationInbound CampaignsOutbound CampaignsEvent ManagementSales CollaborationPRContent MarketingDigital Marketing

Questions & Answers

Common questions about this position

Is this a remote position or does it require office presence?

You will be based in our Paris office.

What is the salary or compensation for this Senior Marketing Manager role?

This information is not specified in the job description.

What are the key responsibilities or skills needed for this role?

The role requires designing and executing high-performing demand generation campaigns, working closely with Sales teams to align campaigns with business priorities, conducting audience segmentation and account analysis, and planning multi-channel campaigns including digital, events, content, and partners.

What is the company culture like at Workday?

Workday's culture is rooted in integrity, empathy, and shared enthusiasm, with a focus on collaboration, bold ideas, genuine care, and supporting employees with trust, tools for growth, skill development, and long-term investment.

What makes a strong candidate for this Senior Marketing Manager position?

A strong candidate is hands-on, multi-disciplinary, and dynamic, with experience in demand generation, close collaboration with sales and cross-functional teams, and skills in audience segmentation, account profiling, and multi-channel campaign execution.

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Pleasanton, CaliforniaHeadquarters

2005Year Founded

$209.4MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Performance Bonus

Stock Options

Professional Development Budget

Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.

Dependency on third-party platforms like Udemy may complicate service delivery.

Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.

The company offers a subscription model ensuring steady revenue and continuous software updates.

Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.

AI-driven analytics enhance Workday's financial management offerings with predictive insights.

Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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