Senior Marketing Manager

Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software Development, Biotechnology, Marketing and AdvertisingIndustries

Requirements

Candidates should possess a strong understanding of marketing and business challenges, with experience in developing and executing major partnerships. A proven ability to work with cross-functional teams, align programs with marketing and branding targets, and manage agency partners is essential. Experience in developing annual paid media plans and quantifying program impact using data and insights is also required.

Responsibilities

The Senior Marketing Manager will establish, organize, and implement a major partnership with the NFL, overseeing all aspects from planning to execution. This includes aligning programs with overall marketing and branding targets, spearheading the implementation of the NFL plan across various teams and functions, and developing sports media strategies. Responsibilities also include owning paid media execution, directing agency partners, driving marketing innovation, and presenting plans and outcomes to executives.

Skills

Sports Marketing

Partnership Management

Brand Marketing

Media Strategy

Paid Media Execution

Cross-functional Team Leadership

Project Management

Brand Strategy

Social Media Marketing

Communications

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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