Senior Marketing Manager at Workday

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, HR Tech, SaaS, Enterprise SoftwareIndustries

Requirements

Currently in a similar role with a minimum of 5-8 years relevant B2B Marketing experience in a High Tech / software company, with a track record of success in relevant activities
Solid understanding of development and execution of integrated campaigns, events, ABM
Strong EQ, self awareness and demonstrable track record in dealing with executives
Excellent verbal, written, visual/presentation skills in English

Responsibilities

Work closely with the local Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
Plan, design, execute and analyse Demand Marketing campaigns across all inbound and outbound channels
Arrange and execute digital and in-person events
Identify and develop new marketing opportunities based on customer, partner and sales feedback
Review localisation of content and marketing assets in Arabic
Project-manage all campaigns from beginning to end, ensuring they meet the target objectives
Ensure all marketing campaigns are delivered on time and within budget
Report on campaign ROI and provide recommendations to key stakeholders

Skills

Demand Generation

Outbound Marketing

Inbound Campaigns

Events Management

Sales Collaboration

Pipeline Generation

Strategic Marketing

Regional Marketing

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Pleasanton, CaliforniaHeadquarters

2005Year Founded

$209.4MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Performance Bonus

Stock Options

Professional Development Budget

Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.

Dependency on third-party platforms like Udemy may complicate service delivery.

Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.

The company offers a subscription model ensuring steady revenue and continuous software updates.

Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.

AI-driven analytics enhance Workday's financial management offerings with predictive insights.

Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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