Senior Marketing - Data Scientist

Job Description

Location Type: Remote Employment Type: Full-time

About the Job

The West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/technical advice, provide input into client proposals, and support research teams in the design and execution of all client projects.

The team, spread across Europe, shares a vision to learn, develop, and share the latest cutting-edge methods. Working with colleagues across country borders, we promise rewarding career progression: developing, customizing, and applying leading-edge techniques across international markets, covering the full range of research applications across a wide range of industry sectors.

Reporting to the Head of Brand & Media Marketing Science team, your strong background in statistics and/or data science enables you to run complex analytic projects. You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic/research programs that address the client’s marketing/business problems. Good communication skills are important as you will present analysis to researchers/clients on a regular basis.

We are looking for someone with experience applying a diverse range of advanced analytics to survey research and other data sources, with excellent knowledge of:

• Regression (Logistic, Linear, Non-linear)
• Factor analysis
• Mapping

Knowledge of other areas such as Bayesian Networks, econometric modelling, segmentation, data integration, and marketing mix modelling is also desired.

We are looking for someone who is self-motivated, pro-active, creative, and eager to learn.

Responsibilities

• Deliver analytics projects to a high quality that meet internal stakeholders’ and clients’ requirements
• Maintain good working knowledge of statistical analysis techniques, both current and emerging
• Effectively manage own workload and be responsible for managing projects
• Maintain a broad and deep understanding of quantitative research techniques, to be able to mention appropriate solutions to client problems in a convincing way
• Develop an understanding of the possibilities and limitations of techniques and software packages
• Promote new techniques and approaches as well as continuously review external developments
• Ensure high quality of all finished documents
• Represent GfK’s Marketing Science expertise at internal and external conferences and workshops

Experience & Qualifications

Required:

• Bachelor or master’s degree in a field that emphasizes the learning of modelling, statistical or mathematical skills (PhD is a plus)
• 5+ years of work experience in a market research agency
• Expert modelling skills and statistics knowledge (essential)
• Expert statistical skills and knowledge of econometric techniques in:
  • Survey/polling statistics (sampling, non-response adjustments, Bayesian statistics)
  • Econometric modelling (program evaluation, forecasting, economic theory, panel data)
  • Observational causal inference (potential outcomes, structural equation models, instrumental variables)
• Experience in and strong interest in the following fields: pricing research, brand management, digital behavioral analysis, segmentation, media effectiveness, etc.
• Expert knowledge of analytics programming languages (e.g., Python, R) and the respective tool ecosystem (e.g., R-Studio Server, Spyder, Jupyter, POSIT Workbench)
• Solid experience visualizing and communicating results of data analyses with the ability to think beyond the numbers while addressing real-world business problems

Desirable:

• Experience in open data sourcing (Google Trends, Social Mentions, etc.)
• Experience using version control systems (e.g., Git)
• Basic knowledge of Data Science such as Big Data Analytics (Machine Learning, Hadoop, Map Reduce, Hive, Spark, etc.)
• Basic knowledge of cloud computing environments and tooling (AWS, Azure)