Wellth

Senior Marketing Data Analyst

Poland

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Fitness, MarketingIndustries

Requirements

Candidates should have at least 3 years of experience in Marketing or Data analysis roles, along with knowledge of SQL and familiarity with data warehousing and ETL/ELT pipelines. They should also possess experience with ad networks tracking setup, understanding of marketing metrics, funnels, cohort analysis, UA funnel knowledge, and attribution models. Strong mathematical and quantitative analysis skills are required, along with a passion for numbers and data.

Responsibilities

The Senior Marketing Data Analyst will carry out complex analysis of datasets and conduct appropriate data validation, improve and develop tracking setup of Meta Ads and other AdNetworks, review marketing results to improve performance, collaborate with team members on business results, drive data-driven decisions, create dashboards and reports, define key metrics, and monitor the integrity and validity of reported data. They will also contribute to strategic decisions in user acquisition, optimize campaign performance, and maximize ROI.

Skills

SQL
Tableau
Looker
Data warehousing
ETL
ELT pipelines
Cohort analysis
Marketing metrics
Funnel analysis
Meta Ads
Ad networks tracking

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Key Metrics

Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Flexible Work Hours
Unlimited Paid Time Off
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.
Regulatory scrutiny on AI and patient data may increase compliance costs.
Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.
The company offers a personalized mobile platform for patient engagement and habit formation.
Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.
AI integration enhances patient engagement, aligning with Wellth's recent feature launch.
Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

Land your dream remote job 3x faster with AI