Senior Marketing Data Analyst

Position Overview

• Company: Welltech
• Job Title: Senior Marketing Data Analyst
• Location Type: Remote
• Employment Type: Contract
• Salary: Not provided

Welltech is a global leader in the Health & Fitness industry, with over 220 million installs across its life-changing apps. We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, specifically focusing on Meta Ads. The ideal candidate will leverage data insights to optimize campaign performance, maximize ROI, and drive strategic decisions in user acquisition.

Requirements

• Experience: At least 3 years in a Marketing or Data Analyst role.
• Technical Skills:
  • SQL proficiency
  • Familiarity with data warehousing and ETL/ELT pipelines
  • Experience with ad network tracking setup (logic setup, communication with developers/GTM)
  • Experience with visualization tools (e.g., Tableau, Looker)
  • Understanding of marketing metrics, funnels, and cohort analysis.
• Analytical Skills: Strong in mathematics and quantitative analysis with a passion for numbers and data.
• Communication Skills: Strong analytical and creative thinking skills, with the ability to clearly articulate approach, process, and results.
• Understanding:
  • UA funnel (knowledge on how to work with SRNs and non-SRNs)
  • Attribution models.
• Language Proficiency: English – Upper-intermediate (verbal and written)

Responsibilities

• Carry out complex analysis of datasets and conduct appropriate data validation.
• Work with business requirements, detailing them into analytical reports/ad-hoc queries.
• Improve and develop tracking setup for Meta Ads and other Ad Networks.
• Review marketing results to improve performance (e.g., revenue increase, reach, engagement).
• Collaborate with team members on business results and drive the impact of data-driven decisions.
• Create dashboards and reports, define key metrics, and monitor the integrity and validity of reported data.

Nice to Have (Bonus Skills)

• Familiarity with MMPs (Mobile Measurement Platforms), GA4, Firebase, SKAdNetwork
• Knowledge of Python (numpy, pandas, scikit-learn, etc.)
• Knowledge of data design/data modelling
• LTV (Lifetime Value) estimation experience
• Clarisights familiarity

Company Information

• Company: Welltech
• Industry: Health & Fitness
• Mission: To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
• Team Size: Over 700 professionals across 5 hubs.
• Products:
  • Muscle Booster: https://musclebooster.fitness/
  • Yoga-Go: https://yoga-go.io/
  • WalkFit: http://walkfit.pro
• Values:
  • Grow Together
  • Lead by Example
  • Results-Driven
  • We Are Well-Makers

Application Instructions

• Not provided in the description.