Senior Marketing Analytics Manager
Recorded FutureSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-Learning, Data & AnalyticsIndustries
Requirements
Candidates should have 4+ years of experience in marketing analytics, fluency with AI, a passion for DataCamp’s mission of data literacy, strong storytelling skills, and a proven track record of success in analytics for performance marketing. They should be highly skilled in SQL, R (Tidyverse) or Python, and have 2+ years of experience using BI Tools (Tableau, Looker, etc.) and knowledge of web analytics tracking and tools like GTM, GA4, Adobe Analytics, Heap, etc. Hands-on experience with data pipelines via tools such as dbt or Airflow is also required.
Responsibilities
As a Senior Marketing Data Analyst, you will generate comprehensive reports and dashboards for marketing channel performance, providing actionable insights for optimization. You will estimate and monitor customer lifetime value (LTV) to guide marketing strategies and budget allocation, develop, implement, and sustain attribution and marketing mix models to link marketing tactics to both short-term and long-term business outcomes, conduct incrementality testing to evaluate the effectiveness of marketing campaigns and initiatives, collaborate closely with marketing team members, data scientists, and data engineers to align data practices and insights with business objectives, mentor and support team members in analytics best practices, and develop and maintain high standards of data quality, ensuring accuracy and consistency across marketing channels.
Skills
Data analysis
Marketing channel reporting
LTV estimation
Marketing mix modeling
Incrementality testing
Data quality assurance
Dashboard creation
Data-driven decision making
Collaboration with marketing and data teams
Data science infrastructure
DataCamp
Online platform for data science education
About DataCamp
DataCamp is an online learning platform focused on teaching data science skills to individuals and businesses. It offers a variety of courses and learning paths that cover topics such as data analysis, machine learning, and statistics, using popular tools like R, Python, and SQL. Users can learn at their own pace through video tutorials and coding challenges, which are accessible from any web browser. For businesses, DataCamp provides customized plans to help employees improve their data skills, addressing the increasing need for data literacy in the workforce. The platform operates on a subscription model, allowing users to start learning for free but requiring a paid subscription for full access to all courses and features. DataCamp stands out from competitors by specifically targeting the data science niche and offering a comprehensive suite of resources tailored to both individual learners and organizations.
New York City, New YorkHeadquarters
2013Year Founded
$30.3MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, EducationIndustries
1,001-5,000Employees