Lead Analyst, Marketing Analytics

Help empower our global customers to connect to culture through their passions.

Why you'll love this role:

As a Lead Analyst, Marketing Analytics at StockX, you’ll be a key player in transforming our data on a global audience of 220 million annual visitors across 200+ countries. We are seeking a highly motivated and experienced Lead Analyst, Marketing Analytics, to join our dynamic Analytics team. This role will be pivotal in driving data-driven decisions that optimize our marketing strategies and improve ROI. The ideal candidate will possess a strong analytical mindset, a deep understanding of marketing metrics, and the ability to translate complex data into actionable insights. You will lead the development and implementation of advanced analytics solutions, empowering the marketing team to achieve its goals.

What you’ll do:

As a Lead Analyst for the Marketing Analytics team, you will partner with Marketing, Finance, Product and Data Engineering to leverage experimentation, predictive modeling and data storytelling to help optimize our marketing activities and overall user experience. In this role, you will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive campaign optimization and improve marketing ROI. You will work closely with marketing managers and other stakeholders to understand their analytical needs and ensure that our marketing efforts are data-driven and aligned with business objectives.

Key responsibilities include:

Data Analysis & Reporting:

• Lead marketing analytics projects, ensuring timely delivery and high-quality results.
• Develop and maintain comprehensive marketing dashboards and reports to track key performance indicators (KPIs) across various channels (e.g., paid shopping, paid social, affiliate).
• Conduct in-depth analysis of marketing campaign performance, identifying trends, patterns, and opportunities for optimization.
• Analyze customer behavior and segmentation to understand audience preferences and tailor marketing strategies.
• Perform A/B testing and multivariate analysis to evaluate channel effectiveness and optimize conversion rates.
• Provide regular updates and insights to marketing leadership, highlighting key findings and recommendations.

Strategic Insights & Recommendations:

• Translate complex data into clear, actionable insights that inform marketing strategy and decision-making.
• Develop and present data-driven recommendations to optimize marketing spend and improve ROI.
• Collaborate with cross-functional teams (e.g., product, engineering, finance) to align marketing analytics with overall business objectives.
• Proactively identify opportunities to leverage data and analytics to enhance marketing effectiveness.
• Forecast future marketing performance based on historical data and market trends.

About you:

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field (Master's degree preferred).
• 5+ years of experience in marketing analytics and experimentation, with a proven track record of driving data-driven results.
• Strong proficiency in data analysis tools and techniques, including SQL, Python, R, and data visualization tools (e.g., Tableau, Looker).
• Expertise in web analytics platforms (e.g., Segment, Google Analytics, Adobe Analytics).
• Excellent understanding of marketing metrics and KPIs (e.g., CAC, LTV, ROAS, conversion rates).
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical audiences.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with statistical modeling and machine learning is a plus.

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