Senior Marketing Analyst

Position Overview

DataCamp is seeking a Senior Marketing Analyst to drive our paid marketing strategy through data-driven insights. Reporting to the Marketing Analytics Manager, you will be instrumental in data quality assurance, marketing channel reporting, LTV estimation, marketing mix modeling, and incrementality testing. Your work will directly influence marketing decisions and strategies, enhancing our reach and effectiveness. This role offers the opportunity to influence changes by bringing data to the forefront and promoting data-driven development and decision-making. You will collaborate with marketing leaders, data scientists, data engineers, and software engineers, leveraging DataCamp's rich data and state-of-the-art data science infrastructure. As an AI-first company, you will engage with exciting new technologies and push the boundaries of what a data analyst can do.

About DataCamp

DataCamp empowers companies and individuals with the skills to work with data and AI in the real world. Our mission is to democratize data and AI skills for everyone. We serve over:

• 4000+ companies
• 3000+ academic organizations
• 12+ million DataCamp learners
• A global learning community across 180+ countries.

DataCamp believes everyone deserves access to high-quality education and data/AI skill development for a more secure future. Our all-in-one platform offers courses, projects, code-alongs, certification programs, and DataLab to achieve our mission of democratizing data and AI education for all.

Responsibilities

• Generate comprehensive reports and dashboards for marketing channel performance, providing actionable insights for optimization.
• Estimate and monitor customer lifetime value (LTV) to guide marketing strategies and budget allocation.
• Develop, implement, and sustain attribution and marketing mix models to link marketing tactics to both short-term and long-term business outcomes.
• Conduct incrementality testing to evaluate the effectiveness of marketing campaigns and initiatives.
• Collaborate closely with marketing team members, data scientists, and data engineers to align data practices and insights with business objectives.
• Mentor and support team members in analytics best practices, raising the analytics IQ of the marketing team.
• Develop and maintain high standards of data quality, ensuring accuracy and consistency across marketing channels.

Requirements

• Fluent with AI, capable of using it to magnify success for yourself and your stakeholders.
• Passion for DataCamp’s mission of data literacy.
• Proven track record of success in analytics for performance marketing.
• 4+ years of experience in marketing analytics.
• Demonstrated experience in LTV estimation, attribution modeling, marketing mix modeling, and marketing performance analysis.
• Highly skilled in SQL, R (Tidyverse) or Python.
• 2+ years of experience using BI Tools (Tableau, Looker, etc.).
• Strong storytelling skills with a track record of presenting to both technical and non-technical audiences.
• Strong problem-solving skills, with an ability to arrive at rigorous and defensible solutions to complex and open-ended problems.
• Strong interpersonal and relationship-building skills.
• Knowledge of web analytics tracking and tools like GTM, GA4, Adobe Analytics, Heap, etc.
• Hands-on experience with data pipelines via tools such as dbt or Airflow.

What’s in it for you?

• A competitive salary.
• Learning and development opportunities, including a conference budget and external training.
• Flexible hours.
• International company retreats.
• Work with a great team.

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