Senior Marketing Data Analyst

Responsibilities

As a Senior Marketing Data Analyst, you will generate comprehensive reports and dashboards for marketing channel performance, providing actionable insights for optimization. You will estimate and monitor customer lifetime value (LTV) to guide marketing strategies and budget allocation. You will develop, implement, and sustain attribution and marketing mix models to link marketing tactics to both short-term and long-term business outcomes. You will conduct incrementality testing to evaluate the effectiveness of marketing campaigns and initiatives. You will collaborate closely with marketing team members, data scientists, and data engineers to align data practices and insights with business objectives. You will mentor and support team members in analytics best practices, raising the analytics IQ of the marketing team. You will develop and maintain high standards of data quality, ensuring accuracy and consistency across marketing channels.