Senior Marketing Content Specialist - Remote

Costa Mesa, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Data and Technology, Financial Services, Healthcare, Automotive, Agribusiness, InsuranceIndustries

Requirements

Candidates should possess 5+ years of experience in marketing communications, preferably within the financial services, technology, or B2B sectors, and hold an undergraduate degree (BS/BA). Proven expertise in creative writing and presenting copy for various channels such as websites, SEM, email, direct mail, product sheets, social media, and whitepapers is essential. Experience in publishing impactful content, translating complex information into compelling B2B narratives, and project management skills are required. Familiarity with SharePoint, Wrike, CMS systems (Adobe), and general digital marketing strategies, channels, and best practices is necessary. Strong verbal and in-person communication skills, demonstrating interpersonal savvy, are also crucial.

Responsibilities

The Senior Marketing Content Specialist will develop content across the marketing funnel, from high-level media and analyst materials to sales collateral, ensuring marketing messaging and creative executions align with company goals. They will support sales success through compelling sales materials, leverage data analysis to identify story elements, and improve measurable results using modern SEO strategies and digital engagement. This role involves using reporting tools to evaluate content performance and making recommendations for future content actions. The specialist will also collaborate with multiple teams, including PR, Sales, product management, and demand/web operations, and report to the Senior Director of Marketing.

Skills

Marketing Communications

Creative Writing

B2B Marketing

Financial Services Marketing

Technology Marketing

Content Development

Storytelling

External Campaigns

Internal Communications

Sales Enablement

Product Marketing

Demand Generation

SEO

Digital Engagement

Content Performance Analysis

Reporting Tools

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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