Content Marketing Manager
EnergyHubFull Time
Senior (5 to 8 years)
Candidates must be highly motivated, innovative, and versatile with a proven ability to drive content strategy from conception through execution. A strong understanding of data analysis and SEO best practices is essential, along with excellent writing and copywriting skills. Experience using a CMS, particularly Hubspot, is required, and expertise in the managed investment and ETF spaces is preferred.
The Content Strategist will coordinate the editorial process, including topic development, content creation (personally or through freelancers), and KPI tracking for websites, organic search, email newsletters, and social media. Responsibilities include creating content strategies and editorial schedules, managing publication in Hubspot with SEO optimization, identifying and optimizing for relevant SEO terms, analyzing content performance using Google Analytics and Hubspot CRM, and collaborating with the CMO and marketing team to develop and distribute engaging content across various formats.
Provides investment advice and financial education
The Motley Fool offers financial services focused on helping individual investors make informed decisions about their money. It provides premium subscription services like Stock Advisor and Rule Breakers, which deliver stock recommendations and investment advice to assist clients in building and managing their investment portfolios. The company generates revenue through subscription fees, website advertising, and affiliate partnerships. Unlike many competitors, The Motley Fool emphasizes a long-term investment philosophy and prioritizes financial education, catering to both novice and experienced investors. Its goal is to enhance financial literacy and empower individuals to achieve smarter, happier, and wealthier lives.