ConnectWise

Content Marketing Coordinator

Florida, United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, BiotechnologyIndustries

Requirements

Candidates should have a strong attention to detail and be able to conduct research, analysis, and documentation. Experience in creating content assets such as eBooks, case studies, datasheets, email campaigns, and web content is required. Familiarity with building brand awareness, generating leads, and driving MQLs and SQLs through content offers is also necessary. The ability to collaborate with stakeholders and measure content performance using KPIs is essential.

Responsibilities

The Content Marketing Coordinator will support the production of content assets, focusing on blog management and repurposing content into various formats. This role involves creating content to educate, inspire, entertain, and generate interest in products and services, as well as contributing to cross-selling and upselling opportunities. They will assist in developing content assets, supporting lead generation strategies, identifying opportunities for feature articles and media assets, and collaborating with stakeholders to enhance brand awareness. Regular audits, reviews, and reporting on content performance using KPIs will also be conducted.

Skills

Content Creation
Blog Management
Content Repurposing
Research
Analysis
Documentation
eBooks
Case Studies
Datasheets
Email Campaigns
Web Content
Brand Awareness
Lead Generation
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Call to Actions
Content Offers

ConnectWise

Software platform for IT business management

About ConnectWise

ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as conducting cybersecurity risk assessments. It integrates with numerous key vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions from its employees.

Tampa, FloridaHeadquarters
1982Year Founded
$569KTotal Funding
SEEDCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options
Remote Work Options

Risks

Leadership transition may lead to strategic shifts or instability.
Increased competition from companies like Liongard could impact market share.
Integration challenges with PowerDMARC and EasyDMARC may affect operations.

Differentiation

ConnectWise offers a comprehensive software platform for Technology Solutions Providers (TSPs).
The company integrates with hundreds of vendors, creating a robust ecosystem for users.
ConnectWise fosters a highly engaged community, known as The IT Nation.

Upsides

Growing demand for remote monitoring solutions supports ConnectWise's offerings.
The rise of cloud-based solutions aligns with ConnectWise's subscription revenue model.
Increased collaboration in the IT ecosystem benefits ConnectWise's integration strategy.

Land your dream remote job 3x faster with AI