CASETiFY

Senior Marketing Associate

Kowloon, Hong Kong

Auto‑apply with AI Apply

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Consumer SoftwareIndustries

Requirements

Candidates must possess a Bachelor's degree in Business, Marketing, Communication, or a related field, with a minimum of three years of relevant experience in marketing, e-commerce, or consumer products. Experience managing social media and influencer marketing is required, and regional APAC exposure is a definite advantage. Fluent English and Chinese language skills, along with excellent verbal and written communication and presentation abilities, are also necessary.

Responsibilities

The Senior Marketing Associate will plan and execute end-to-end marketing campaigns for product launches, collaborations, and brand moments in the Hong Kong market, identify and manage influencer and KOL partnerships, support PR initiatives, maintain high visual and creative standards across all brand deliverables, collaborate with internal and external teams, analyze campaign performance, develop on-brand copy, provide strategic recommendations, serve as a liaison between various teams, conduct sales and influencer reports, handle ad-hoc reports and projects, and assist with market research and data analysis.

Skills

Social Media

Influencer Marketing

Campaign Management

Problem-Solving

Communication

Presentation Skills

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Key Metrics

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

Land your dream remote job 3x faster with AI

Try Jobo Free