Corporate Media Associate

Employment Type: Full-time

Position Overview

Cars Commerce is seeking a passionate, collaborative, and forward-thinking Corporate Media Associate to join our growing team in the dynamic automotive marketplace industry. This role is responsible for overseeing a diverse range of paid media channels and tactics, including CTV, video, social, audio, influencers, publisher partnerships, app marketing, and affiliate partnerships. The Corporate Media Associate will collaborate with both organic and paid marketing teams, work directly with media partners, and partner with an external media agency. This role is part of the Cars Corporate Media team and reports to the Senior Manager of Corporate Media.

Responsibilities

• Hands-on management of paid media across CTV, video, social, audio, influencers, publisher partnerships, and app install campaigns.
• Support our affiliate partner program by assisting with daily reporting, performance analysis, and billing.
• Monitor and analyze campaign performance data to identify performance issues/opportunities to achieve maximum ROI in marketing campaigns.
• Monitor and optimize monthly budget pacing to ensure budgets are spent effectively each month.
• Evaluate data across partners and identify insights and opportunities for future strategy development.
• Collaborate on the development of media strategies and plans including ad copy, creatives/messaging, flighting, budgeting, and KPIs.
• Provide creative solutions and optimize campaigns to meet KPI metrics, including CPM, CPC, CPA, CTR, and more.
• Conduct A/B testing with various partners, ad formats, audiences, bid strategies, copy variations, etc.
• Collaborate with our agency partner and media partners to implement campaign updates and monitor impact (a portion of this role would be managing in-house media, without agency support).
• Monitor engagement/performance metrics driven by our ad campaigns.
• Vendor management, including invoicing and monthly reconciliation and confirmation of delivery.
• Continuously improve programs by looking for new ways to enhance performance.

Requirements

• Bachelor's Degree in Business, Marketing, Advertising, or related field.
• 1-2 years of experience in paid media management.

Company Information

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

Our Values:

• Rise Together: Putting people at the center of what we do.
• Open to All: Encouraging open-minded communication and diverse thinking.
• Caring to Challenge & Taking Ownership: Fueling a competitive spirit in a respectful environment.
• Doing the Right Thing: Maintaining integrity, even when it's hard.

Cars Commerce is a U.S. News & World Report Best Company to Work For in 2024, recognized for our commitment to employee wellbeing, including quality of pay, benefits, and work-life balance.

Application Instructions

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