The Coca-Cola Company

Senior Manager, Sales - Specialty Retail - Texas

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Beverage & Soft DrinksIndustries

Senior Sales Manager

Position Overview

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Senior Sales Manager, your responsibilities will include managing all aspects of customers' businesses, including strategic assessment, sales forecasting, conducting regular business reviews, managing senior-level relationships, and effectively activating and implementing the beverage strategy. We are looking for people with a passion for building relationships, who are results-driven and have a sales focus.

Employment Type

Full-time

Location

  • Location Type: Remote
  • Location(s): United States of America
  • City/Cities: Remote
  • Preferred Remote Location: Texas (Dallas, Houston, or San Antonio). Virtual (home-based) locations from the Central and Southeast US may also be considered.

Travel Required

26% - 50%

Relocation Provided

No

Responsibilities

  • Manages and leads collaborative business planning with strategic goals to develop and execute annual business plans, develop key partnership initiatives, and category programs to accurately forecast sales volume, revenue, and expenses.
  • Conducts regular business reviews with customers to define business needs, issues faced, and opportunities to develop viable solutions.
  • Develops ongoing customer relationships with key members of the customer's organization, re-affirming strategies linked to needs and stewarding business and operational goals.
  • Conducts ongoing assessment of account business plans, including attainment of goals, success of key initiatives, major actions, key support needed, and new product recommendations.
  • Develops relationships with all key decision-makers, both internal and external.
  • Collaborates and fosters relationships with our local bottling partners, senior-level buyers, outlet management, and distributors to build sales capability and facilitate stewardship discussions.
  • Develops direct supply chain strategy and activation of initiatives for driving efficiencies across the Coca-Cola North America Product Supply and Foodservice distributors' operations.
  • Keeps abreast of competitive activities within the responsible geographies and communicates appropriate activity in a timely manner.
  • Collaborates with cross-functional representatives to deliver the full depth and breadth of resources that result in mutual benefits/results.
  • Shares and collaborates on sales vision and strategic thinking to anticipate future needs and recommend business-building ideas that will drive the business.
  • Gathers and analyzes customer-specific data (e.g., annual reports, 10K, store sales, store layout, check average, service history, and traffic) to understand current economics and the state of the overall business.

Qualifications & Requirements

  • Bachelor’s degree or equivalent work experience is required.
  • 3+ years of successful sales account management experience.
  • Experience with ongoing relationship building and the ability to identify and address customer needs.
  • Effective communication skills, technical presentation skills, sales negotiation, and closing techniques.
  • Proven track record of securing sales of various offerings, working with multiple levels of purchasing tiers.
  • Proven ability to identify customer needs based on feedback from the customer as well as through identification of opportunities using technical knowledge.
  • Demonstrated sales lead development and account cultivation.
  • Demonstrated ability to effectively manage multiple priorities without direct supervision.

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
  • Expansive & Diverse Customer Base:

Application Instructions

  • Job Posting End Date: July 6, 2025

Company Information

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.

Skills

Sales Strategy
Business Planning
Customer Relationship Management
Forecasting
Business Review
Partnership Development
Category Management
Account Management
Beverage Industry Knowledge

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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